Women in MBA

Women in MBA
Podcast Description
Welcome to “Women in MBA” — a weekly podcast spotlighting extraordinary women leaders, entrepreneurs, and business professionals linked to the Sofaer GMBA program at Tel Aviv University. Discover firsthand insights on venture capital, business education, negotiations, leadership, communication, and more. Whether you’re exploring MBA opportunities or championing women in business, these conversations are designed to empower your journey. Hosted by Sofia Rud, CEO of “The Unicorn” and a proud 2024 Sofaer GMBA alumna, each episode brings fresh perspectives from Israel’s dynamic business ecosystem. Subscribe now for new weekly episodes and join us in shaping the future of business — one inspiring story at a time.Follow Sofaer GMBA: website, LinkedIn, Instagramand connect with me, Sofia Rud — CEO of “The Unicorn” — via my website, LinkedIn, and Instagram. Subscribe now for new episodes every week!
Podcast Insights
Content Themes
The podcast focuses on themes such as venture capital, business education, negotiations, and leadership, with episodes like insights on cybersecurity investments from Dorin Baniel and discussions on female leadership in the startup ecosystem with Lisya Bahar. It emphasizes the importance of business education and women's roles in shaping the future of business.

Welcome to “Women in MBA” — a weekly podcast spotlighting extraordinary women leaders, entrepreneurs, and business professionals linked to the Sofaer GMBA program at Tel Aviv University.
Discover firsthand insights on venture capital, business education, negotiations, leadership, communication, and more.
Whether you’re exploring MBA opportunities or championing women in business, these conversations are designed to empower your journey. Hosted by Sofia Rud, CEO of “The Unicorn” and a proud 2024 Sofaer GMBA alumna, each episode brings fresh perspectives from Israel’s dynamic business ecosystem.
Subscribe now for new weekly episodes and join us in shaping the future of business — one inspiring story at a time.
Follow Sofaer GMBA: website, LinkedIn, Instagram
and connect with me, Sofia Rud — CEO of “The Unicorn” —
via my website, LinkedIn, and Instagram. Subscribe now for new episodes every week!
In this podcast episode, we sit down with Sarah Bard, an alumna of the Sofaer GMBA program and a communications and marketing expert with over 15 years of experience. From working on U.S. Presidential campaigns to serving on the senior leadership team at the U.S. Small Business Administration, Sarah shares her incredible journey of transitioning from U.S. politics to Israel’s high-tech ecosystem.
She discusses key lessons from leading political and tech campaigns, the importance of speed in decision-making, and the challenges of navigating high-stakes environments. Sarah also delves into gender differences in leadership, the Israeli tech landscape, and the crucial role of Olim in driving innovation.
Additionally, she explores how early-stage companies thrive by moving fast and adapting, especially in the post-pandemic world. Whether you’re an entrepreneur, a marketer, or someone looking to pivot careers, this episode is packed with insights on personal branding, business development, and succeeding in the fast-paced tech industry.
Sofaer GMBA website, LinkedIn, Instagram
Sofia Rud, “the unicorn”, LinkedIn, Instagram

Disclaimer
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