Make the small version first 🎙️

Make the small version first 🎙️

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Test one episode before turning a good idea into a whole new podcast.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

 

Hi Subscribers,

 

Starting a podcast can feel like a much bigger decision than it needs to be.
 
The moment you say, “I'm thinking about starting a show,” it is easy to jump straight to names, artwork, hosting platforms, publishing schedules, guests, editing, promotion and whether you can really commit to doing this every week.
 
But sometimes you do not need a podcast yet. You just need one good conversation.

Make one episode first

Earlier this year, podcasters Jason Snell and Myke Hurley made a 90-minute Apple-history special inside their existing show, Upgrade. The response was strong enough that they started thinking about a much bigger project.
 
Before committing to a full year of research and production, they tested the appetite for it. Their Kickstarter for Designed in California set a $40,000 target and eventually raised $311,236 from 3,401 backers.
 
The useful bit for the rest of us is simple: they made something first, saw how people responded, and only then made the bigger commitment.
 
You can do the same without a Kickstarter, a big audience or an existing production team.
 
If you have spent a lot of time as a guest and keep wondering what it would be like to lead the conversation yourself, record one. If you already host a show but have an idea that does not quite fit, make it as a special. If there is a subject you keep coming back to, invite one person and see where the conversation goes.
 
One episode can be a taster, an experiment or simply an experience.
 
It might take off. It might lead to another episode, then a short series, and eventually become a proper show. Or you might enjoy making it, publish it, and let it quietly disappear into the archive.
 
Both outcomes are fine. You still found out something you could not have learned by planning it for another six months.

Let it grow only if you want it to

If the first episode feels good, make another. If there are three conversations you want to have, make three. If the subject naturally lends itself to a roundtable or a six-part season, do that.
 
A short run tells you whether you actually enjoy hosting, whether people respond, whether guests are easy to find and whether the topic still feels interesting after the first burst of enthusiasm.
 
It also answers a much more important question: do you actually want to keep making it?
 
Not every idea needs an endless feed behind it. Some topics are perfect for one episode. Others need three or six. A limited series that says exactly what it needed to say is not somehow less legitimate than a weekly show with 200 episodes.
 
Putting a boundary around an idea can also make it much easier to start. “I'm launching a weekly podcast” sounds like a new job. “I'm going to record three conversations and see what happens” sounds manageable.

Make the episode before you build everything around it

Last week we talked about clearing space before adding more to your podcast routine. This is the other side of that idea.
 
When you do want to try something new, you do not have to begin with the biggest possible version.
 
Record the conversation first. See whether you enjoy it. See whether anyone responds. Then decide whether it deserves more of your time.
 
Artwork, websites, social accounts and elaborate launch plans can come later. They are much easier to justify once you know there is something you actually want to continue.

You do not have to know where it ends

A lot of good podcast ideas probably never get recorded because people think they need to know what the whole thing is before they begin.
 
You really don't.
 
Sometimes one conversation is enough to tell you there is something worth pursuing. Sometimes it tells you the opposite. Sometimes it simply gives you an enjoyable hour with someone interesting and leaves you with a better idea for your next project.
 
So if there is a conversation you have been thinking about for months, perhaps the next step is not to launch a podcast.
 
Perhaps it is just to record an episode.
 
Happy Collaborating,
__
The Podcast Collaborative Team 
 
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