Steal audiences (the ethical way)🎙️
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Hi Newsletter Subscribers,
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You already know guesting gets you exposure. But what if you could take it further — borrowing another show's audience directly into your feed?
That's the idea behind feed drops. And they're one of the most overlooked growth tactics in podcasting.
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It's when one show publishes an episode from another show into their own podcast feed. Instead of a 30-second promo, listeners get the full experience of your content.
Why it works: A feed drop feels like a trusted friend recommending a show — because it literally is. Listeners who already trust that host are far more likely to give you a try.
👉 Data point: shows using feed drops have seen 10–40× more conversions than promo clips.
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How to Do a Feed Drop in 4 Steps
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- Pick the Right Partner
- Look for a podcast in your niche or with overlapping audiences.
- Bonus: they don't have to be the same size. A smaller, loyal show can be just as powerful.
- Choose the Right Episode
- Pick your most self-contained, value-packed episode.
- Avoid overly newsy or time-sensitive content — evergreen works best.
- Record a Personal Intro
- Have the host record a 30-second intro like:
“Today we're dropping a special episode from [Your Show]. I loved their take on [topic], and I think you will too.”
- Authentic endorsement is key.
- Make it Mutual (Optional)
- Do a swap: you drop one of their episodes in your feed, they drop one of yours.
- Now you both reach new listeners without extra recording.
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Make a list of 3 shows you could partner with. Reach out and suggest a feed swap. Offer to handle the tech and provide ready-to-use files.
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Not sure who to swap with?
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Post in the Facebook group — you might find the perfect partner in minutes. Just make sure to include the #collab tag in your post and look for others looking to do the same thing. Keep in mind you can always try to contact people the cold way. This is exactly the kind of collaboration we stand behind, and why the group and the membership exist so don't be afraid to reach out!
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Members: remember you can tag your feed drop partners in your Club listing. That backlink builds both visibility and credibility in the database. And if you are open to the prospect, why not post in the episodes feature to enhance your visibility for collaborations!
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Last, but not least, let's highlight this week's featured episodes:
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Episode Promotion – Find & Be a Guest! 🎙️
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Looking for a great podcast opportunity? Check out these featured episodes where hosts and guests are looking to connect right now!
🎙️ Wellness without the Overwhelm
👤 Kristen Herlihy Herlihy
🎙️ How to Make Confident Decisions: 5 Journal Prompts To Stop Overthinking👤 Samantha Hawley🔗 Apply Here📢 Tags: #beaguest, #collab, #findaguest, #podswap 💡 Want to be featured in an episode promotion? Start by creating your own episode listing inside the Podcast Collab Club!
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🤝 It's All About CONNECT, COLLABORATE, and GROW!
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If you want to go deeper, our Podcast Collab Club gives you:
- Access to podcast and episode listings
- Contact info to reach out directly
- Friday Frequency emails with opportunities
- Monthly mixers to network with members
- Tools to grow visibility and get discovered on Google
Ready to go from occasional poster to active collaborator?
With excitement,
The Podcast Collaborative Team
P.S. Next week: we'll dive into Guest Takeovers — how flipping the mic can make your show unforgettable.
Ready to ride the wave of podcasting's biggest year yet?
Come check out the Podcast Collab Club and connect with creators who are making it happen!
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Ready to start taking the guesswork out of finding great guests and the legwork out of landing aligned interviews?
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The Podcast Collaborative
Mansfield, CT 06268, USA
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