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Hi Newsletter Subscribers,
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"So where can people find you?"
You just crushed a 45-minute podcast interview. You delivered incredible value. The host loved you.
And then... you completely blow it.
"Oh, um, just my website I guess. It's [awkward spelling out of domain name]."
This week, we're fixing the mistake that's costing you clients—using psychology that actually converts.
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🎯 The Psychology That Actually Converts
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The best CTAs tap into what people really want at a biological level. From CA$HVERTISING, these are the five primal drives that matter most for coaches:
1. Financial Security - Consistent income, business stability
2. Freedom from Pain - No more overwhelm, stress, or struggle
3. Superior Status - Being the go-to expert in your field
4. Care for Family - Providing well, being present
5. Social Approval - Respect, credibility, being valued
The magic: When your CTA connects to these drives, it doesn't feel like selling—it feels like offering exactly what they need.
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📝 Your Copy-Paste CTA Templates
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Financial Security:
"If you're tired of the feast-or-famine cycle and want predictable income in your coaching business, I created a free pipeline-filler guide that shows you exactly how. Grab it at [YourSite.com/pipeline]."
Freedom from Pain:
"Look, if you're thinking 'this sounds great but I'm already drowning'—I get it. I made a simple 10-minute daily framework my clients use to stay on top of everything without the stress. It's free at [YourSite.com/calm]."
Superior Status:
"For the high-achievers listening who want to 10x their impact without 10x-ing their effort—this is the same strategy my $100K+ clients use to scale effortlessly. Get it at [YourSite.com/scale]."
Care for Family:
"If you started your business for more family time but somehow you're working more than ever, I'll show you how to build a business that serves your life. Get the blueprint at [YourSite.com/freedom]."
Social Approval:
"If you want to be the go-to expert everyone recommends, I'll show you the exact positioning strategy I use with all my clients. It's completely free at [YourSite.com/expert]."
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WEAK CTA: "If people want to work with me, they can visit JohnSmithCoaching.com."
STRONG CTA: "If you're tired of being the best-kept secret in your industry and want clients actively seeking you out, I created a free resource showing you how to become the obvious choice. Just go to [YourSite.com/obvious]."
The difference: The second version speaks to their desire for superior status and freedom from client acquisition struggles.
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📋 Your Simple Action Plan
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This week:
🔲 Pick your audience's biggest drive - Which of the 5 resonates most?
🔲 Customize one template above - Make it sound like you
🔲 Practice it out loud - Until it feels natural
🔲 Use it on your next podcast - Then watch what happens
The formula: Acknowledge the pain/desire + Position your solution + Make it easy + Use memorable URL
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💡 What Makes CTAs Actually Work
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✓ Use "If you..." not "For anyone who..." - Makes it personal
✓ Address the emotion behind the problem - Fear, frustration, overwhelm
✓ Give your resource a benefit name - "Pipeline Filler" not "Free Guide"
✓ Use memorable URLs - [YourSite.com/pipeline] not [YourSite.com/download-guide-123]
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🌟 Why This Changes Everything
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When you tap into primal drives, you're not asking for action—you're offering to fulfill a deep human need. Your CTA becomes the natural next step, not an awkward interruption.
The result: More listeners take action, and they're highly qualified because they already resonate with your message.
Your CTA is often the only thing listeners remember after the interview ends. Make it count.
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Last, but not least, let's highlight this week's featured episodes:
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Episode Promotion – Find & Be a Guest! 🎙️
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Looking for a great podcast opportunity? Check out these featured episodes where hosts and guests are looking to connect right now!
🎙️ Wellness without the Overwhelm
👤 Kristen Herlihy Herlihy
🎙️ How to Make Confident Decisions: 5 Journal Prompts To Stop Overthinking👤 Samantha Hawley🔗 Apply Here📢 Tags: #beaguest, #collab, #findaguest, #podswap 💡 Want to be featured in an episode promotion? Start by creating your own episode listing inside the Podcast Collab Club!
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🤝 It's All About CONNECT, COLLABORATE, and GROW!
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If you want to go deeper, our Podcast Collab Club gives you:
- Access to podcast and episode listings
- Contact info to reach out directly
- Friday Frequency emails with opportunities
- Monthly mixers to network with members
- Tools to grow visibility and get discovered on Google
Ready to go from occasional poster to active collaborator?
With excitement,
The Podcast Collaborative Team
P.S. Test one of these templates this week and let us know how it goes!
Ready to ride the wave of podcasting's biggest year yet?
Come check out the Podcast Collab Club and connect with creators who are making it happen!
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Ready to start taking the guesswork out of finding great guests and the legwork out of landing aligned interviews?
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The Podcast Collaborative
Mansfield, CT 06268, USA
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