|
|
|
|
Hi Newsletter Subscribers,
|
|
|
|
Holy cow. What a week for podcasting.
If you blinked, you missed some of the biggest industry shifts we've seen all year. We're talking game-changing partnerships, massive platform updates, and moves that are reshaping how creators like you can monetize and grow.
Let's break down what just happened—and what it means for your podcast.
|
|
|
|
|
|
🚨 The Big Headlines (And Why They Matter)
|
|
|
|
|
|
Nielsen Just Legitimized Podcasting Forever!
|
|
|
|
What happened: Nielsen and Edison Research launched "Nielsen Podcast Fusion" this week—the first tool that lets advertisers plan and compare podcast campaigns alongside TV, radio, and digital in one platform.
Why it's huge: For years, podcasts have been the "scrappy underdog" of advertising. Now we're in the same room as the big players. NPR and Ocean Media signed on immediately, which tells you everything about where smart money is going.
What this means for you: Expect more brands to start taking podcasts seriously. Local businesses, service providers, even big companies are about to get a lot more interested in podcast sponsorships because the ROI is finally measurable.
|
|
|
|
Amazon Shook Up the Entire Industry!
|
|
|
|
What happened: Amazon restructured Wondery completely—110 layoffs, moving narrative shows to Audible, and putting creator-led shows (think Travis Kelce's "New Heights") into a separate division.
The real story: This isn't about one company. It's about the entire industry choosing sides. Traditional narrative podcasts vs. creator-led, personality-driven shows. Guess which side is winning?
What this means for you: If you're a coach or entrepreneur using your podcast to build your personal brand and attract clients, you're exactly where the industry is heading. Your authentic, creator-led approach is the future.
|
|
|
|
💰 The Monetization Revolution is Here!
|
|
|
|
Here's where it gets really exciting for creators like you:
Dynamic ad insertion now generates 84% of podcast ad revenue (up from 48% in just 6 years). Translation: Your entire back catalog can now make money without you editing a single episode.
Spotify's Partner Program expanded to the US, UK, Canada, and Australia this week, and creators are already earning six figures monthly.
Video podcasting hit over 1 billion monthly viewers on YouTube alone. Shows embracing video are seeing 3x more new listeners than audio-only.
For coaches specifically: B2B podcast CPM rates hit $65-85 compared to $17 for general content. Your expertise is literally worth 4x more to advertisers.
The bottom line: Multiple revenue streams are now accessible to independent creators in ways that weren't possible even 6 months ago.
|
|
|
|
⚖️ The Compliance Wake-Up Call!!!
|
|
|
|
Not everything was good news. The FTC finalized new rules prohibiting fake reviews and testimonials that explicitly apply to podcasters. Civil penalties are now on the table for violations.
What you need to do:
- Use clear language: "Sponsored by" or "Ad" (not "partnered with" or "brought to you by")
- Disclose all sponsor relationships upfront
- Get written releases from anyone providing testimonials
Also: The music industry sent 2,500+ takedown notices to Spotify this week. Even short music clips need proper licensing now. Stick to royalty-free music or platforms like Epidemic Sound.
|
|
|
|
📈 What This All Adds Up To
|
|
|
|
This week proved podcasting isn't a "nice to have" anymore—it's serious business infrastructure.
The industry just matured by about 5 years in 5 days. Better measurement, massive platform investments, and multiple monetization pathways opening simultaneously.
For coaches and entrepreneurs like you, this is incredible news:
- Your content is more valuable to advertisers than ever
- Platforms are prioritizing creator-led shows (that's you!)
- Multiple revenue streams are finally accessible
- The tools and opportunities are here RIGHT NOW
The window is still open, but it's closing fast. The creators who embrace these changes and build authentic personal brands are positioning themselves perfectly for what's coming next.
|
|
|
|
Last, but not least, let's highlight this week's featured episodes:
|
|
|
|
Episode Promotion – Find & Be a Guest! 🎙️
|
|
|
|
Looking for a great podcast opportunity? Check out these featured episodes where hosts and guests are looking to connect right now!
🎙️ Wellness without the Overwhelm
👤 Kristen Herlihy Herlihy
🎙️ How to Make Confident Decisions: 5 Journal Prompts To Stop Overthinking👤 Samantha Hawley🔗 Apply Here📢 Tags: #beaguest, #collab, #findaguest, #podswap 💡 Want to be featured in an episode promotion? Start by creating your own episode listing inside the Podcast Collab Club!
|
|
|
|
|
<!--[if mso | IE]>
<![endif]--> |
|
|
|
🤝 It's All About CONNECT, COLLABORATE, and GROW!
|
|
|
|
If you want to go deeper, our Podcast Collab Club gives you:
- Access to podcast and episode listings
- Contact info to reach out directly
- Friday Frequency emails with opportunities
- Monthly mixers to network with members
- Tools to grow visibility and get discovered on Google
Ready to go from occasional poster to active collaborator?
With appreciation,
The Podcast Collaborative Team
P.S. This is why we built this community. The podcasting world is moving fast, and having people who understand the opportunities (and the challenges) makes all the difference.
Ready to ride the wave of podcasting's biggest year yet?
Come check out the Podcast Collab Club and connect with creators who are making it happen!
|
|
|
|
|
|
|
|
|
|
|
|
Ready to start taking the guesswork out of finding great guests and the legwork out of landing aligned interviews?
|
|
|
|
|
The Podcast Collaborative
Mansfield, CT 06268, USA
|
|
|
|
|
|
|
