Dshawn Russell
"Grace will get you through, grit will keep you going, and good sense will make sure you don’t do it twice."
About Me:
D’Shawn Russell is the CEO of Southern Elegance Candle Company, a serial entrepreneur, educator, and host of Grit & Good Sense—the podcast where grown women learn to pivot with power. Known for her no-nonsense wisdom and Southern wit, D’Shawn shares hard-earned lessons on business, reinvention, and womanhood after 45. Whether she’s teaching women how to build a side hustle or reminding listeners that grace and grit can coexist, her message is clear: your big pivot starts right here—with good sense and a little Southern sparkle.
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Topic Category:
Education, Society & Culture
Topic Sub-Category:
Entrepreneurship, Relationships, Self-Improvement, Sexuality
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Your Qualifications:
🎓 Professional Background
District Curriculum Specialist:
You design and oversee math instruction for an entire school system, helping teachers elevate student outcomes through data-driven, real-world learning strategies. You know how to lead, teach, and get results—without the jargon.
Entrepreneurial Experience
Founder & CEO of Southern Elegance Candle Company:
You built a multi-million-dollar lifestyle brand from your kitchen table, rooted in faith, family, and Southern storytelling. You scaled production, managed a full team, and navigated every curveball—supply chain chaos, platform shifts, and the ever-changing retail landscape—with pure grit.
Basically, you’ve got an MBA in making it happen.
Coaching & Mentorship
Women’s Business Coach & Mentor:
You help women—especially those 40 and up—build side hustles that create financial independence without burnout. Your coaching blends strategy, soul, and straight talk. You’ve walked the walk, so your advice hits different.