In-Person GTM Pros
In-Person GTM Pros
Podcast Description
The In-Person GTM Pros podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion. Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
Podcast Insights
Content Themes
The podcast centers on modern go-to-market strategies, with specific topics including in-person lead capture, relationships in sales, and revenue growth tactics. Episodes like 'Building Trust at Scale' with Scott Leese emphasize the importance of genuine relationships and leveraging in-person events and social media for effective pipeline management.
This podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion.
Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
In this episode of Event Marketing: A GTM Podcast by Popl, we sit down with Grace Nicklas, Ecosystem Marketing Manager and growth-minded operator, to break down how event marketing can become a true career accelerator and a powerful GTM engine.
Grace shares how she strategically evolved from content and events into a broader ecosystem role, proving that in-person marketing isn’t just about brand moments, it’s about driving pipeline, influencing deals, and building high-impact partner relationships.
Key Takeaways
- Why successful event marketing comes down to emotional intelligence (EQ).
- The “awkward uno reverse” / guerrilla marketing tactic, selling to the brands at their booths.
- How partnerships often become the #1 lead source with higher conversion rates.
- Reducing costs with “sidecar” or ancillary events around major conferences, and pulling in sponsors to offset spend.
Disclaimer
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