In-Person GTM Pros
In-Person GTM Pros
Podcast Description
The In-Person GTM Pros podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion. Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
Podcast Insights
Content Themes
The podcast centers on modern go-to-market strategies, with specific topics including in-person lead capture, relationships in sales, and revenue growth tactics. Episodes like 'Building Trust at Scale' with Scott Leese emphasize the importance of genuine relationships and leveraging in-person events and social media for effective pipeline management.
The In-Person GTM Pros podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion.
Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
In another episode of In-Person GTM Pros, host Bryce Alsten (VP of Marketing at Popl) sits down, face-to-face with Steph Pennell, the creator of The Event Critic and former Head of Event Marketing at ZoomInfo, to unpack exactly what it takes to run in-person events like a true go-to-market engine.
Expect a tactical, behind-the-scenes conversation on how to tell if your company is ready for an in-person GTM strategy, the Event Maturity Model (reactive vs. integrated vs. fully optimized), why quality conversations matter more than badge scans, and the systems that turn event interactions into accelerated pipeline, plus Steph’s practical playbooks for pre-event prospecting, on-site execution, and fast follow-up to keep momentum high after the show.
Disclaimer
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