Why does your personal brand sound like everyone else’s?

Scroll LinkedIn for five minutes and you’ll see it: different faces, different industries, same story, same buzzwords. Most professionals don’t have a talent problem. They have a visibility problem, and the shortcut they’re reaching for is making it worse.

In this episode of The Perfect Route, I sit down with Tiyon L. Simpson, a London-born personal branding and brand positioning consultant now based in Bulgaria, where he and his wife run three businesses. Tiyon spent nearly ten years in corporate financial services before he asked himself why he wasn’t on the other side of the table.

In this conversation, we cover:

• Why every brand starts with “the why underneath the why”
• How AI-generated branding produces forgettable, cookie-cutter profiles
• Why brand building works like dating, with milestones instead of instant results
• What a beginner with $20 can learn from Emma Grede’s approach to showing up
• Why executives already have a personal brand, whether or not they manage it
• Where branding is headed: back to real, human storytelling

Whether you’re a rising executive, a new business owner, or a coach building a practice, this episode will change how you think about your reputation.

Listen on your favorite platform:
 YouTube | Apple Podcasts | Spotify | Amazon Music | n3ed.com/podcast

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