For today's episode, we decided to sit down virtually with someone whose name has come up more than once in past episodes when it comes to fine-tuning a brand with values in mind: Kristy Black. This conversation was full of laughs and big truth drops – with heartfelt, yet bold ideas that are sure to inspire you. We talk about:

– Kristy’s brand journey after realizing they were working with clients not aligned with their own values

– What can happen when you start fine tuning your brand to showcase more of who you are and what you care about

– Why values-based branding is important and its role in helping foster positive change in the world

– Current shifts in the wedding industry surrounding values for couples and vendors

– How not aligning your business with your values and your story could lead to feelings of burnout

– Balancing risk vs. reward, and how privilege plays a role in this discussion

– The power we all have to choose which authentic parts of ourselves we decide to include in our brands and setting boundaries for yourself

– The first few steps you can take to get started, including Kristy’s Profitable Purpose Branding Workbook!