Simply CX
Simply CX
Podcast Description
Be part of the conversation as we unpack why business differentiation is going to come down to Simply CX. Listen in as industry experts, business leaders, and visionaries share their insights, CX in real life, and the latest technology innovations driving customer satisfaction and loyalty. From building customer trust and creating easy omnichannel engagement to data-driven decision-making and scalable growth, we cover everything you need to create connection with customers in a rapidly evolving marketplace. Whether you’re a seasoned executive, an aspiring entrepreneur, or simply fascinated by the power of CX, you’ll gain valuable knowledge and inspiration to elevate your business. Join us as we explore the stories, lessons, and breakthroughs defining the next era of customer-centric success.
Produced by: Larj Media
Podcast Insights
Content Themes
The podcast delves into key themes such as emotional loyalty, customer intimacy, and the use of technology in enhancing customer experience. Episodes include discussions on topics like the emotional side of customer connections, illustrated through case studies, including how Taylor Swift's fan engagement drives brand loyalty and how companies like Octopus Energy utilize personal touches to foster emotional connections.

Be part of the conversation as we unpack why business differentiation is going to come down to Simply CX. Listen in as industry experts, business leaders, and visionaries share their insights, CX in real life, and the latest technology innovations driving customer satisfaction and loyalty. From building customer trust and creating easy omnichannel engagement to data-driven decision-making and scalable growth, we cover everything you need to create connection with customers in a rapidly evolving marketplace. Whether you’re a seasoned executive, an aspiring entrepreneur, or simply fascinated by the power of CX, you’ll gain valuable knowledge and inspiration to elevate your business. Join us as we explore the stories, lessons, and breakthroughs defining the next era of customer-centric success.
Produced by: Larj Media
Episode Summary:
In this episode of Simply CX, Nicole talks with Nasim Eftekhari from City of Hope about how customer experience innovation is reshaping cancer care. Discover how AI-driven tools like their Hope LLM are reducing clinician burnout, improving patient outcomes, and even saving lives through smarter clinical trial matching—all by putting human needs at the center of change.
You’ll walk away with:
• How building with end users creates adoption and trust
• The role of AI in scaling personalized care and improving patient experiences
• Why CX innovation in healthcare is about real human impact
Whether you’re a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens.
Mentioned in this Episode
• Hope LLM: AI-powered oncology assistant
• City of Hope’s six-dimensional impact framework
• Clinical trial matching technology
🎧 Produced by Larj Media
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Additional Resources
Guest: Nasim Eftekhari City of Hope
Keywords
CX innovation, healthcare AI, patient experience, clinical trial matching, cancer care

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