ACE Your TikTok Shop
ACE Your TikTok Shop
Podcast Description
Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce.
From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop.
Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale.
Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today.
Presented by TikTok Shop.
Podcast Insights
Content Themes
Focuses on e-commerce success on TikTok, with episodes highlighting strategies like viral content creation, livestream selling techniques, and proven frameworks such as the ACE method, with specific examples including the success story of Chips Rips and their innovative selling methods.
Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce.
From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop.
Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale.
Whether you’re just starting out or ready to level up, you’ll walk away with actionable insights you can use today.
Presented by TikTok Shop.
Leatherman Tools used TikTok Shop to unlock new momentum fast, with creators now driving over 80% of GMV and TikTok Shop Deals For You Days Campaign delivering more than 150% growth. Senior Global Marketing Manager Hannah Harper and VP of Marketing Kevin Gleason share how a three-product hero lineup and a small “TikTok Shop Squad” helped a 40-year-old brand break into a new generation of buyers.
Hannah explains how Leatherman built a creator engine producing over 1,400 videos and a daily content pipeline powered by their first TikTok creator intern. Kevin zooms out to the brand impact, from Amazon lift tied to specific TikTok promoted colors to why evolving Leatherman’s storytelling is key to reaching next-gen consumers.
What You’ll Learn in This Episode:
How Leatherman formed a cross-functional TikTok Shop Squad inside a 40-year-old company to launch the channel within weeks
How they chose three hero products for launch and matched creator segments to each product’s use case
How more than 1,400 creator videos shaped their affiliate strategy and drove over 80% of TikTok Shop GMV
How Leatherman tests GMV Max campaigns to amplify top-performing creator videos and experiments with campaign structures
How TikTok Shop activity is driving halo lift on Amazon and how the team uses those signals to plan future scaling
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