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In this episode of Chasing the Margin, Troy sits down with Marcel Brunel, co-founder of Dignity Inc., to explore the powerful intersection of business, leadership, and emotional intelligence. Marcel breaks down how his work with police, fire, and EMS shows that emotions drive performance, culture, and decision-making in every organization, not just public safety. He explains why understanding dignity, emotional regulation, and the human response system can transform communication, strengthen leadership, and prevent burnout at every level of a business.

Marcel takes these lessons beyond first responders and shows how emotional competency is one of the most overlooked competitive advantages in entrepreneurship. He shares practical frameworks that help leaders navigate stress, build resilient teams, and create environments where people feel seen and valued. Whether you run a business, manage people, or want to better understand yourself, this conversation delivers actionable insights that expand the way you think about work, relationships, and the emotional foundations behind success.