The Insurance Playbook
The Insurance Playbook
Podcast Description
The Insurance Playbook is your go-to guide for winning in the insurance game — whether you’re a brand-new agent or a seasoned pro. Hosted by industry insiders, each episode breaks down proven strategies, insider tips, and real-world stories to help you sell more, serve better, and grow your business with confidence.
From mastering Medicare sales to building a powerhouse agency, we cover marketing, client retention, compliance, and everything in between — without the fluff. If you’re ready to sharpen your skills, boost your income, and create a lasting impact in the lives of your clients, you’re in the right place.
📈 Practical Advice. Real Results. Your Playbook for Success.
Podcast Insights
Content Themes
The show covers a variety of themes, including marketing strategies, client retention, compliance, and personal success stories, with episodes such as mastering Medicare sales, building an insurance agency, and exploring the advantages of modern insurance products like annuities.

The Insurance Playbook is your go-to guide for winning in the insurance game — whether you’re a brand-new agent or a seasoned pro. Hosted by industry insiders, each episode breaks down proven strategies, insider tips, and real-world stories to help you sell more, serve better, and grow your business with confidence.
From mastering Medicare sales to building a powerhouse agency, we cover marketing, client retention, compliance, and everything in between — without the fluff. If you’re ready to sharpen your skills, boost your income, and create a lasting impact in the lives of your clients, you’re in the right place.
📈 Practical Advice. Real Results. Your Playbook for Success.
fter 53 years in the insurance industry, Rick Bersnak has seen it all — from $800-a-month paychecks to million-dollar books of business. But his real secret? He built his entire career by specializing in what others ignored — niche markets and “uninsurable” risks.
In this episode of The Insurance Playbook Podcast, host Brinton Atkinson sits down with Rick Bersnak to unpack how he turned oddball accounts into consistent revenue, why “peddling policies” is the wrong approach, and what it really means to build trust and longevity in insurance.
🎯 You’ll hear:
- How to pick profitable insurance niches (even without prior experience)
- Why generalists struggle while niche producers thrive
- The art of selling people — not products
- How to stay passionate and successful after 50+ years in the business
Whether you’re a brand-new agent or a seasoned producer, this episode will challenge how you think about sales, service, and the future of insurance.
🎧 Listen now and learn why the riches are still in the niches.

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