ROI University: A Higher Ed Marketing Show
ROI University: A Higher Ed Marketing Show
Podcast Description
ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.
Podcast Insights
Content Themes
The podcast focuses on themes such as effective enrollment strategies, fostering deeper student connections, and nurturing leadership qualities within higher education marketing. Episodes examine various topics, including the transition from engineering to marketing, the role of personal purpose in career paths, and innovative approaches such as using social media for student engagement.
ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.
In this episode, Rustam Irani introduces the FAM framework—Finance, Admissions, and Marketing—and explains how aligning these three departments can dramatically improve enrollment outcomes for higher education institutions. Drawing from his extensive experience in higher ed marketing and leadership, Rustam shares real-world examples, practical tips, and insights on how to dismantle silos, streamline communication, and build cohesive strategies that serve a common goal.
Timestamps:
• 00:00 – The misalignment problem in higher ed despite individual KPIs being met
• 00:28 – Introduction to the FAM Framework: Finance, Admissions, and Marketing
• 01:49 – Rustam’s background and experience in higher ed marketing
• 02:36 – Real-world success through alignment at a high-growth institution
• 03:53 – Why shared budgeting and top-down alignment matter
• 05:31 – Understanding lead volume and internal operational needs
• 06:37 – Why treating FAM like a family drives performance
• 07:10 – The power of cross-departmental training and collaboration
• 09:08 – Transparent campaign communication with admissions and finance
• 10:13 – Joint planning for budget, targets, and performance
• 11:47 – Importance of having one integrated system for tracking
• 13:26 – Creating a cohesive message and student experience
• 14:41 – Shared goals, systems, and data across FAM
• 16:01 – Daily dashboard visibility as a unifying tool
• 17:29 – Pushing for better tracking and accountability
• 18:22 – Final takeaway: Don’t start with ads, start with alignment
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