ROI University: A Higher Ed Marketing Show
ROI University: A Higher Ed Marketing Show
Podcast Description
ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.
Podcast Insights
Content Themes
The podcast focuses on themes such as effective enrollment strategies, fostering deeper student connections, and nurturing leadership qualities within higher education marketing. Episodes examine various topics, including the transition from engineering to marketing, the role of personal purpose in career paths, and innovative approaches such as using social media for student engagement.
ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.
In this episode, Rustam Irani unpacks a leadership moment that blindsided him—a silent, frustrated team member and two words on a whiteboard that changed his entire approach to leading marketers. Through this story, Rustam breaks down how purpose, identity, and challenge drive performance, and why conversations always beat assumptions.
Resources Mentioned
- AdRoll — https://www.adroll.com
Timestamps
- 00:00–01:15 — The gut‑punch moment: Setting the stage with the harshest feedback Rustam ever received.
- 01:15–03:41 — The silent treatment: A team member withdraws, creating tension and confusion.
- 03:41–05:26 — Leadership crossroads: Choosing between ignoring the issue or addressing it head‑on.
- 05:26–07:32 — The whiteboard moment: “Analyst” vs. “Scientist” — identity becomes the root issue.
- 07:32–10:52 — Reframing the role: Rustam explores new challenges and hands over a high‑impact project involving DSP remarketing.
- 10:52–14:11 — Lessons learned: Purpose, identity, challenging work, and the power of real conversations.
- 14:11–16:25 — Final reflections: Encouragement for leaders to rethink how they engage team members and handle tension.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.