First Person with Alejo Largo

First Person with Alejo Largo
Podcast Description
Join me in candid conversations with immigrants and first-generation individuals who’ve started something meaningful of their own. From entrepreneurs to creatives and small business owners, we’ll explore how change and lived experiences have shaped their journeys and fueled their ideas.
I’m your host, a Colombian-born, New York-based design leader who once launched a travel startup. Like you, I’m here to learn with these remarkable people. Through their stories, we’ll uncover the lessons, turning points, and insights that can inspire all of us to bring our own ideas to life.
Podcast Insights
Content Themes
The podcast delves into themes such as identity, cultural roots, and entrepreneurship, showcasing episodes that explore the impact of background on personal and professional development. Notable discussions include Alejandro López's insights on building a culture-driven business with Toma, Sonny Caberwal’s reflections on embracing differences as strengths, and Tiffany Shi’s experiences as a third-culture kid navigating ambition.

Join me in candid conversations with immigrants and first-generation individuals who’ve started something meaningful of their own. From entrepreneurs to creatives and small business owners, we’ll explore how change and lived experiences have shaped their journeys and fueled their ideas.
I’m your host, a Colombian-born, New York-based design leader who once launched a travel startup. Like you, I’m here to learn with these remarkable people. Through their stories, we’ll uncover the lessons, turning points, and insights that can inspire all of us to bring our own ideas to life.
Alejandro López is the founder of Toma—a small-batch Bloody Mary mix inspired by his Colombian and Cuban roots.
In this episode, Alejandro shares how growing up as the only Latino family in his Arizona neighborhood shaped his identity, how he found his way into brand marketing, and what led him to start Toma from a family recipe.
We talk about building a business rooted in culture, the creative power of being a solopreneur, and what it means to keep going—even when things get tough.
Alejandro’s story is a reminder that our roots aren’t something we have to grow out of. They can be the foundation for everything we build.
🎧 Listen now and follow First Person for more stories like this.
Learn more about toma on https://drinktoma.com/

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