In this conversation, Ellie Tava, founder and CEO of TTR Executive Coaching, shares her journey from sales to coaching, emphasizing the importance of awareness, accountability, performance, and optimization in sales. She discusses common challenges sales professionals face, the differences between coaching and traditional sales training, and the significance of personal growth in achieving professional success. Ellie highlights the need for empathy and understanding in the workplace and how personal and professional lives are interconnected. She concludes by defining greatness as the ability to help others grow and transform through coaching.