In this episode of the Staffless Practice Podcast, I sat down with Michelle Grasek, an acupuncturist and marketing mentor who has spent over a decade helping practitioners grow their practices in a way that actually feels good. 

We talked about something I know so many of us struggle with… how to market your practice without feeling fake, pushy, or completely burned out.

Michelle shares how she went from running her own acupuncture practice to teaching marketing, and why consistency, connection, and authenticity matter more than doing everything. We dive into practical strategies for both introverts and extroverts, how to build trust with your community, and what to do when your marketing feels stagnant.

One of my favorite takeaways? You don’t have to do marketing you hate. There are so many ways to grow your practice, and the key is choosing what actually aligns with you.

We also talk about:

•  Why is connection the foundation of patient trust 
•  The biggest mistake practitioners make on social media 
•  When to focus on in-person marketing vs digital 
•  How to get unstuck when you feel like nothing is working 
•  Why your Google Business profile might be your best starting point 

If marketing has ever felt overwhelming or “not your thing,” this episode will completely shift how you think about it.