In Episode 20, Ron McKeefery sits down with Jim Davis @ntstrength @goodathleteproject and Clif Marshall @clifmarshall for a powerful conversation on what it truly means to coach beyond the weight room. Jim shares the origins of the Good Athlete Project and how neuroscience and human development shaped his mission. Clif opens up about his personal faith journey, his transformation as a leader, and why serving athletes outside the four walls of the weight room is part of his calling. Together they unpack how coaches can create deeper relationships, develop resilience, build community, and make an eternal impact on the people they serve.

00:00 The mission behind coaching beyond the weight room

01:41 Jim’s lightbulb moment studying human development

07:58 How the Good Athlete Project became a global initiative

09:58 Clif’s transformation through faith and sobriety

12:40 Developing athletes through purpose, love, and connection

17:27 Priorities, identity, and keeping family first

29:14 How impact outside the weight room shapes careers

40:02 First steps for coaches wanting to create real change

• Coaching is human development, not just physical preparation

• Athletes need mentors who invest in their life, not just their performance

• Personal transformation strengthens professional impact

• Time spent outside the weight room is the true connector

• Faith, family, and identity must stay in proper order

• Service creates deeper relationships and lasting outcomes

• Life lessons must be intentionally taught, not assumed

• Start small, act now, and let your mission create momentum

PARTNERS

RockDaisy @Rockdaisy

Output Sports @outputsports

PLAE @plaeglobal

#StrengthCoach, #Leadership, #CoachingLife, #AthleteDevelopment, #BeyondTheWeightRoom