Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A model available to hundreds of millions of people went dark mid-afternoon on a Tuesday with no advance notice. Not because it stopped working. Because of a government directive citing a potential jailbreak.
That's the story I didn't expect to be covering this week. But it's also the clearest argument yet for why model-specific optimization is a strategy built on sand.
In this episode:
- What actually happened with Fable 5 and Mythos 5 — and why this matters more as a strategic signal than a product update
- Why building your AI visibility strategy around any specific model puts you at risk you can't control
- Bing Webmaster Tools' four new AI reporting features — Intents, Topics, Citation Share, and Compare — and how to actually use them
- How to map the new Bing reporting to the FSA Framework (Freshness, Structure, Authority) so the data tells you something actionable
- Why AI visibility still has no click-through data, and what we're measuring instead
- A new study of 20,000 ChatGPT responses found that 80% of product recommendations change when search is enabled — and why that number should reframe how you think about content freshness
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Download Freshness, Structure, Authority: The Framework for AI Search Visibility:
P.S. Is your brand losing its ”Answer Authority”?
Most Series A/B and enterprise brands are being ”nudged” out of AI search results due to entity gaps and ”stale” content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit:https://cassieclarkmarketing.com/ai-search-visibility-audit/
If you're listening to this and thinking I need someone to lead this for me, that's what I do.
I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected].
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