Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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Four stories this week, all pointing in the same direction: AI search is no longer experimental. A Google Cloud AI director just published a new optimization framework, Google is quietly piloting AI visibility reporting inside Search Console, the NYT dropped hard numbers on AI Overviews accuracy, and Ask Maps is reshaping local search around recommendations.
Cassie walks through each story, connects it back to the FSA Framework, and closes on the throughline she keeps coming back to: when infrastructure solidifies, behavior follows.
In this episode, you'll learn:
- Why Agentic Engine Optimization is a third optimization layer (not a replacement for SEO or GEO) and the 500-token rule for your highest-value pages
- What Google's AI Contribution Report pilot signals about where publisher reporting is headed—and why it matters even without screenshots yet
- Why ”91% accurate” still means hundreds of thousands of wrong AI Overview answers every minute
- The ungrounding problem Gemini 3 made worse, and what it exposes about AI Overview manipulation on high-intent commercial queries
- How Lily Ray's fake-expert listicle test maps onto the Authority pillar of FSA
- What changes in local SEO when Ask Maps stops listing businesses and starts recommending them
- Why reviews, Google Business Profile specificity, and agency reporting all need to evolve with this shift
Whether you're a marketer, a founder, or an in-house SEO, this episode connects the week's biggest headlines to a clear next step for your visibility strategy.
Resources:
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Download Freshness, Structure, Authority: The Framework for AI Search Visibility:
P.S. Is your brand losing its ”Answer Authority”?
Most series A/B and enterprise brands are being ”nudged” out of AI search results because of entity gaps and ”stale” content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit:https://cassieclarkmarketing.com/ai-search-visibility-audit/
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