Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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A few stories with real strategic implications, and one that's generating more heat than light this week.
First: Microsoft Clarity adds branded vs. non-branded query segmentation to its AI Citations dashboard. Cassie breaks down what the new filtering actually shows you, why separating brand-led demand from category discovery changes how you interpret your citation data, and what Share of Authority looks like when you can finally split it by query type.
Then: LinkedIn publishes its first comprehensive B2B AI search guide, backed by internal data and eighteen months of their own testing. Cassie pulls out what's actually useful, including why LinkedIn is the number one most-cited domain for professional queries in AI search, how articles and posts do different jobs in the citation ecosystem, and the org alignment point that most brands are still missing.
Plus: Sundar Pichai announced Gemini hit one billion monthly users, Shopify's Q2 data shows AI-referred sessions growing 197% year-over-year with double the conversion rate in research-heavy categories, and the Claude watermarking story — what we actually know, what's still speculation, and why you shouldn't change your workflow yet.
In this episode:
- What branded vs. non-branded grounding query segmentation actually tells you
- How to use Share of Authority data now that you can filter by query type
- Why LinkedIn articles and posts do different jobs in AI search
- The org alignment problem LinkedIn's own guide surfaces
- What Profound's citation timing data means for how you evaluate new content
- What Gemini's milestone signals about where AI search is headed
- What Shopify's Q2 data says about buyer behavior in research-heavy categories
- What we actually know about Claude's watermarks — and what's still noise
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected].
Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Let’s connect:
LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com
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