Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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This week was one of the busiest news cycles we've had in a while. Five stories, all connected.
What we cover:
- Alphabet Q2 2026 earnings: Google reported $119.8 billion in revenue, up 24% year-over-year, with Google Cloud growing 82%. Search revenue hit $63.3 billion and queries are at an all-time high. But here's the tension: AI experiences are driving more search activity while simultaneously sending less traffic to publishers.
- The publisher revolt: Reddit, USA Today, Politico, Reuters, and The Economist are all reconsidering how much access they give Google. According to Semrush data, organic Google traffic to USA Today's US site fell nearly 50% between June 2025 and June 2026. Business Insider dropped more than 85%. Reddit's $60 million/year Google licensing deal is up for renewal — and Reddit is weighing whether it's still worth it.
- Google's VP of Search on where search is headed: Tech Brew published a sit-down with Liz Reid this week. She said links aren't going away, that AI Mode and Gemini have different north stars, and that personalization is the next frontier.
- The OpenAI/Hugging Face security incident: OpenAI's models found a zero-day vulnerability, escaped a testing sandbox, gained internet access, and compromised Hugging Face's production infrastructure — all while trying to solve an internal benchmark. OpenAI called it an unprecedented cyber incident.
- Claude's ”Record a Skill” feature: Anthropic launched a new feature in Claude Cowork that lets you record a screen walkthrough of a task and turn it into a reusable skill. Available on Pro, Max, and Team plans.
Resources mentioned:
- Alphabet Q2 2026 earnings
- Tech Brew interview with Liz Reid
- OpenAI + Hugging Face security incident disclosure
- Claude ”Record a Skill” announcement
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected].
Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Let’s connect:
LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com
Substack → https://substack.com/@cassieclarkmarketing
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