Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
In this episode of Found in AI, I sit down with Alex, co-founder of SEOforge, to dig into what’s actually working in AI search right now. We cover:
- How to track and attribute high-intent traffic from ChatGPT.
- Why unique insights matter more than keyword targeting in LLM answers.
- The surprising differences between what ranks on Google vs. ChatGPT.
- How to structure Help Centers (one question per article) so AI search engines cite your brand.
- Why hosting FAQs on your main domain — not a subdomain — is critical for conversions.
If you’ve been wondering how to build content that gets cited in AI search results — and where to start — this episode is for you.
📌 Mentioned in this episode:
- ChatGPT vs. Google search differences
- High-intent traffic from AI engines
- Help Center SEO/AEO structure
- Unique insights and proprietary data in content
- llms.txt and crawler behavior
💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, ChatGPT Traffic, SEOforge, AEO, Answer Engine Optimization, Help Center SEO, FAQ Schema, Unique Insights, AI Content Optimization, Startup Marketing, B2B Content Marketing, Digital Marketing Trends
Find the show notes and transcript here.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.