Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI.
The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your website at all. It's not live, but it's a signal. Cassie explains why content specificity and structure matter more than ever, and how the FSA Framework applies directly.
In this episode, you'll learn:
- What Google's AI-generated landing pages patent actually describes and what it signals about the future of search
- Why brands with vague, generic landing pages are most at risk, and what to do about it
- How content specificity and the FSA Framework protect your visibility, whether this patent ships or not
- What Perplexity Computer is, how it orchestrates 19 AI models into a single workflow system, and why it matters for marketers
- Why Perplexity dropping ads while ChatGPT adds them tells you something about the evolving AI search landscape
- What OpenAI changed in GPT-5.3 Instant to fix the overly therapeutic tone that drove users away from ChatGPT
- Why staying current on how AI models shift in personality—not just capability—matters for your content strategy
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Download Freshness, Structure, Authority: The Framework for AI Search Visibility:
P.S. Is your brand losing its ”Answer Authority”?
Most series A/B and enterprise brands are being ”nudged” out of AI search results because of entity gaps and ”stale” content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit:https://cassieclarkmarketing.com/ai-search-visibility-audit/
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