Found in AI
Podcast Description
Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.
Podcast Insights
Content Themes
The podcast explores various topics such as SEO evolution, generative AI optimization, and digital marketing trends. Specific episodes include discussions on whether SEO is obsolete with guests analyzing AI-driven traffic shifts and recommendations for startups to remain relevant. An example episode features the concept of Answer Engine Optimization (AEO) compared to SEO and actionable steps for content readiness.
Found in AI helps marketers, founders, and content strategists master AI search visibility in this new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, this podcast delivers real experiments, SEO, GEO/AEO, content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with AI search to drive traffic, leads, and authority in a changing digital landscape.
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On today's show:
Cassie breaks down recent reporting from The Guardian showing that Reddit has overtaken TikTok as a preferred search tool for Gen Z users in the UK.
At first glance, it sounds like a social media trend. But this shift points to something much bigger: how trust, discovery, and search behavior are changing—and why those changes align closely with how AI search systems decide which sources to surface and cite.
Cassie unpacks why Reddit’s structure, context, and lived-experience answers outperform entertainment-driven platforms when it comes to decision-making, and how those same qualities make content more reusable inside AI-generated answers.
If you’re a marketer, content strategist, or brand leader trying to understand why “good content” doesn’t always translate into AI visibility, this episode connects the dots between human behavior, AI systems, and the future of search.
In this episode:
- Why Reddit is becoming a default search tool for Gen Z
- The difference between inspiration-driven discovery and decision-driven search
- What Reddit’s rise reveals about trust and explainability
- How AI search systems evaluate and reuse content
- What this shift means for brand visibility beyond traditional SEO
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Is your brand losing its ”Answer Authority”?
Most series A/B and enterprise brands are being ”nudged” out of AI search results because of entity gaps and ”stale” content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit:https://cassieclarkmarketing.com/ai-search-visibility-audit/
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