Fertility benefits aren’t “nice to have” anymore — they’re becoming a retention strategy.Aatish Pattani, Senior Director and Global Head of Rewards at Ferring Pharmaceuticals, joins Carl and David to unpack the rising cost of healthcare, why two in five employees would switch jobs for fertility support, and how global reward teams should be preparing for pay transparency.From medical inflation to recognition programmes to the AI hype cycle, this is a masterclass in pragmatic, data-driven reward leadership.About the GuestAatish Pattani, Senior Director and Global Head of Rewards at Ferring PharmaceuticalsAatish Pattani is a global reward leader with 17+ years’ experience across finance, media, technology, telecommunications and professional services. Now leading the Reward Centre of Excellence at Ferring Pharmaceuticals, he is responsible for shaping global reward strategy, challenging the status quo, and aligning benefits with business priorities.—SummaryAatish joins Carl and David for a wide-ranging conversation on what modern reward leadership really looks like inside a global pharmaceutical company.They explore the harsh reality of post-COVID medical inflation, why preventative healthcare still struggles to gain traction, and how employers are quietly reducing cover levels to manage rising costs .The conversation then turns to fertility — a workplace issue impacting one in six people, yet still under-supported by many employers. At Ferring, fertility support isn’t a tick-box exercise. It includes inclusive coverage, financial support, and up to 26 weeks’ leave — backed by leadership commitment and long-term thinking.They also dig into:– Why two out of five employees would leave their employer for fertility benefits- The coming wave of EU pay transparency and why “understanding your data” is non-negotiable- The risk of launching benefits you can’t sustain- Why recognition programmes matter more than ever- And Aatish’s hot take: AI isn’t the solution to everything.