Summary 

In this episode of Measuring Up: Thinking Out Loud, host Bill White sits down with Amy Shortman, founder of ASC Associates, to explore the evolving landscape of Good Distribution Practice (GDP) and what it truly takes to protect pharmaceutical products across the supply chain.

The conversation traces how the industry has evolved since the late 1990s, when temperature control was inconsistent, and compliance was often an afterthought. Amy examines where gaps still exist between written standards and real-world practice, and explains why accurate temperature monitoring and calibration are the foundation of a defensible supply chain.

Listeners will come away understanding that meeting GDP standards globally is more achievable than ever, thanks to advances in monitoring technology from companies like Testo and consultants like Amy, who don’t just advise from the outside but bring with them hands-on industry experience.

About the Guest

Amy Shortman is a Global Product Marketing professional with nearly 30 years of experience in logistics and supply chain. She specializes in SaaS B2B, temperature-controlled solutions, and supply chain security.

In 2011, Amy founded ASC Associates to create compliant solutions for the distribution of temperature-sensitive and high-value products in the pharmaceutical and healthcare logistics industry. She co-developed an independent one-day GDP-certified course for logistics personnel who handle or are involved in distributing medicinal products for human use, and works with the International Air Transport Association (IATA) as an External Instructor for the Center of Excellence for Independent Validators (CEIV).

Before establishing ASC, Amy was with a top 3 global third-party logistics provider (3PL) in healthcare and life sciences, specializing in business development and key account management for global clients.

Based in Cambridge, England, Amy works with clients and industry bodies worldwide. She is a Fellow of the Chartered Institute of Logistics and Transport and a Fellow Chartered Marketer with the Chartered Institute of Marketing.