Onchain Growth Club: Crypto & Web3 Growth Talks
Onchain Growth Club: Crypto & Web3 Growth Talks
Podcast Description
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.
Podcast Insights
Content Themes
The podcast delves into themes centered on growth challenges in the crypto industry, exploring specific topics such as the maturation of marketing strategies and the shift from vanity metrics to user journey analysis. For example, episodes include discussions on AI integration in marketing, the impact of traditional finance principles on crypto branding, and insights from leading industry experts like Brett Li and Ovie Faruq.
Growth is crypto’s biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That’s what the OGC Podcast explores – the tactics, playbooks and stories behind builders shaping crypto’s emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you’re scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you’ll discover what’s working now – and what’s coming next.
Privy’s wallet infrastructure is embedded in apps that millions of people use – and most of those users will never know Privy’s name. For Debbie Soon, Head of Marketing at Privy, that’s not a problem to solve. That’s exactly the point.
Debbie joined Privy as employee #25 and its first marketing hire, bringing a background spanning traditional finance, a mixed martial arts organization, and the creator NFT space. Last year, Stripe acquired Privy as part of what might be the most interesting crypto infrastructure play in fintech right now – putting Debbie and a two-person marketing team inside a 10,000-person company.
This episode gets into what it actually means to market infrastructure that’s designed to disappear, how Privy splits attention between crypto-native developers and enterprise buyers, and what the real enterprise pipeline looks like – with customers like Klarna and Kraken already building on their rails. We also get into AI agents needing programmable wallets, how Bridge fits into Stripe’s crypto stack, and where stablecoins might eventually unlock the broader onchain experiences people have been promising since 2021.
Timestamps:
0:00 Introduction
0:56 Debbie’s background: finance, MMA, creator NFTs
3:23 What Privy does
4:28 Fastest growing use cases: stablecoins, fintech, trading
6:09 Marketing wallets nobody sees
8:12 Developer-first brand vs. consumer visibility
10:04 Privy Home goes viral with zero campaign
12:54 Developer marketing + AI agents needing wallets
16:03 Segmenting from solo devs to enterprise
18:31 Marketing org: employee #25, two-person team
21:18 Vibe coding with Privy
23:09 The Stripe acquisition: from 30 to 10,000 people
27:40 Operating inside Stripe, Stripe Commons
29:11 50/50 crypto-native vs. enterprise
31:48 Enterprise use cases: Klarna, Kraken, payroll, treasury
35:13 Stablecoins and the future of onchain
39:27 How Bridge fits into Stripe’s crypto stack
41:20 What’s next for Debbie
About the OGC Podcast:
The OGC Podcast tackles crypto’s biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3. Learn more at https://onchaingrowth.xyz/
Connect with Debbie:
• LinkedIn: linkedin.com/in/debsoon
• Twitter/X: x.com/debsoon
• Privy: http://privy.io/
Connect with Norman:
• LinkedIn: linkedin.com/in/normanwiese
• Twitter/X: x.com/normanwiese
• Onchain Growth Club: x.com/onchaingrowth
Subscribe and Review:
• Spotify: Listen on Spotify
• Apple Podcasts: Listen on Apple Podcasts
• Youtube: youtube.com/@onchaingrowth
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