Onchain Growth Club: Crypto & Web3 Growth Talks
Onchain Growth Club: Crypto & Web3 Growth Talks
Podcast Description
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.
Podcast Insights
Content Themes
The podcast delves into themes centered on growth challenges in the crypto industry, exploring specific topics such as the maturation of marketing strategies and the shift from vanity metrics to user journey analysis. For example, episodes include discussions on AI integration in marketing, the impact of traditional finance principles on crypto branding, and insights from leading industry experts like Brett Li and Ovie Faruq.
Growth is crypto’s biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That’s what the OGC Podcast explores – the tactics, playbooks and stories behind builders shaping crypto’s emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you’re scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you’ll discover what’s working now – and what’s coming next.
Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses.
TPan (Thomas Pan) spent 3.5 years building “web3 with TPan” from zero to 8,000 subscribers – writing 386+ essays dissecting everything from WIF meme coin mechanics to Blast’s seven-layer airdrop burrito. Now as Head of Growth at Milk Road, he’s scaling a media platform with 30-50x that audience across crypto, macro, and AI investing.
In this conversation, we unpack the solopreneur journey, what makes content actually resonate in web3, why growth is about sustainable numbers (not just “number go up”), and how Milk Road is building a freemium media business with multiple revenue streams in a market where most media companies struggle to survive.
- 0:00 Introduction
- 2:13 TPan’s Background: From Mobile Gaming to Crypto
- 8:30 The NFT Entry Point & Finding Web3
- 13:01 Launching “web3 with TPan” Newsletter
- 16:25 Content Strategy & What Resonated Most
- 22:30 Best Performing Content: WIF, Blast, Stablecoins
- 28:06 Joining Milk Road: The Transition
- 32:14 Milk Road’s Business Model & Structure
- 36:05 Growing a Media Platform: Freemium Strategy
- 41:48 Expanding Into AI: The Emerging Tech Thesis
- 45:57 Where to Find TPan
ABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto’s biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.
CONNECT WITH TPAN:
- TPan on X: https://x.com/TPan____
- Milk Road: https://milkroad.com/
CONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• Linkedin: linkedin.com/in/normanwiese
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
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