Onchain Growth Club: Crypto & Web3 Growth Talks
Onchain Growth Club: Crypto & Web3 Growth Talks
Podcast Description
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.
Podcast Insights
Content Themes
The podcast delves into themes centered on growth challenges in the crypto industry, exploring specific topics such as the maturation of marketing strategies and the shift from vanity metrics to user journey analysis. For example, episodes include discussions on AI integration in marketing, the impact of traditional finance principles on crypto branding, and insights from leading industry experts like Brett Li and Ovie Faruq.
Growth is crypto’s biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That’s what the OGC Podcast explores – the tactics, playbooks and stories behind builders shaping crypto’s emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you’re scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you’ll discover what’s working now – and what’s coming next.
Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole – no accountability, no results, no clear strategy. The industry is still recovering from it.
Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants funding before joining Octant – one of Web3’s most underrated experiments in sustainable ecosystem growth. Now CMO of the newly independent Octant Labs, she’s building a model where yield funds operations, communities guide capital allocation, and ecosystems can finally measure what they’re getting for their money.
In this conversation, we unpack the full arc of grants in crypto, what ecosystems like Solana and Stellar are actually getting right, and why crypto marketing is finally growing up – beyond CT, beyond conference season, and toward real web2 playbooks.
- 0:00 Introduction
- 1:00 Mashal’s Background: Security, Media & Getting Crypto-Pilled
- 4:10 What Octant Is and How the Funding Model Works
- 8:25 Octant V2 and the Octant Labs Spinout
- 13:10 The History of Grants in Crypto: From Bounties to Black Holes
- 19:30 What Good Ecosystem Growth Looks Like Today
- 22:35 Octant’s Vault Products and Open Ecosystem Model
- 28:45 The State of Crypto Marketing Right Now
- 33:05 Conference Culture, InfoFi, and What’s Actually Working
- 38:30 DEVCON Location Debate: Accessibility vs. Capital Hubs
- 42:50 Where to Find Mashal
CONNECT WITH MASHAL:
- Mashal on X: https://x.com/Arlery
- Octant: https://octant.app/
CONNECT WITH NORMAN:
- X: https://x.com/normanwiese
- LinkedIn: linkedin.com/in/normanwiese
- Onchain Growth Club: https://x.com/onchaingrowth
ABOUT THE OGC PODCAST:
The OGC Podcast tackles crypto’s biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.
Visit www.podpage.com/ogc for all episodes!
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