Onchain Growth Club: Crypto & Web3 Growth Talks
Onchain Growth Club: Crypto & Web3 Growth Talks
Podcast Description
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.
Podcast Insights
Content Themes
The podcast delves into themes centered on growth challenges in the crypto industry, exploring specific topics such as the maturation of marketing strategies and the shift from vanity metrics to user journey analysis. For example, episodes include discussions on AI integration in marketing, the impact of traditional finance principles on crypto branding, and insights from leading industry experts like Brett Li and Ovie Faruq.
Growth is crypto’s biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That’s what the OGC Podcast explores – the tactics, playbooks and stories behind builders shaping crypto’s emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you’re scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you’ll discover what’s working now – and what’s coming next.
Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs).
We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market.
Malte shares insights on how brands can optimize their visibility in LLMs, the importance of understanding user behavior, and the practical tactics that can be employed to influence LLM outputs.
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0:00 Introduction and Welcome
04:53 Transitioning from SEO to AI and LLMs
11:08 The Evolution of Search and the Role of LLMs
13:11 Adoption Curve of LLMs
15:38 Understanding Traffic and Attribution Challenges
19:47 Current Landscape of LLMs and Their Market Share
21:22 Manipulating LLMs: Tactics and Strategies
29:39 Introduction to Peec AI and Its Offerings
32:22 Recommendations for Marketing Leaders
36:59 Conclusion and Key Takeaways
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EPISODE LINKS:
• Malte on Linkedin: https://www.linkedin.com/in/landwehr
• Malte Landwehr on X:https://x.com/MalteLandwehr
• Peec AI Website:https://peec.ai/
CONNECT WITH NORMAN:
• X: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
SUBSCRIBE & REVIEW:
• Spotify: https://open.spotify.com/show/40h808B…
• Apple Podcasts: https://podcasts.apple.com/podcast/id…
• YouTube: https://www.youtube.com/@onchaingrowth
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