Onchain Growth Club: Crypto & Web3 Growth Talks
Onchain Growth Club: Crypto & Web3 Growth Talks
Podcast Description
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.
Podcast Insights
Content Themes
The podcast delves into themes centered on growth challenges in the crypto industry, exploring specific topics such as the maturation of marketing strategies and the shift from vanity metrics to user journey analysis. For example, episodes include discussions on AI integration in marketing, the impact of traditional finance principles on crypto branding, and insights from leading industry experts like Brett Li and Ovie Faruq.
Growth is crypto’s biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That’s what the OGC Podcast explores – the tactics, playbooks and stories behind builders shaping crypto’s emerging platform era.
Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.
No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.
Whether you’re scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you’ll discover what’s working now – and what’s coming next.
Brett Li, VP Marketing at Flipside, breaks down why web3 growth is finally maturing beyond hype-driven tactics. As institutional money flows in, protocols are ditching vanity metrics for real business fundamentals like user journey mapping and retention. Brett explains Flipside's stratgic shift to AI-powered intelligence, shares how Avalanche used onchain data to design smarter incentive programs, and talks how he sees AI tools being integrated into his team's workflows.---00:00 Introduction and Welcome02:13 This or That Icebreaker04:46 Flipside's Strategic Shift to AI Intelligence09:39 Making On-Chain Data Accessible Through AI13:41 Marketing to Protocols: ABM in Web315:38 What's Top of Mind for Protocol Teams18:31 The Maturation of Crypto Growth Strategy22:05 User Journey Intelligence: Avalanche Case Study26:25 AI Integration: Platform and Personal Use31:06 Future AI Automation and Agent Strategies32:39 Final Thoughts and Resources---EPISODE LINKS:- Brett Li on X: https://x.com/bretttheli • Flipside Crypto: https://flipsidecrypto.xyz • Flipside AI Chat: https://flipsidecrypto.xyz/chat • G Squared Growth Collective: https://t.me/gsquaredgrowthABOUT THE OGC PODCAST:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing tactical strategies and frameworks driving real results in web3.CONNECT WITH NORMAN:• Twitter: https://x.com/normanwiese • LinkedIn: https://www.linkedin.com/in/normanwiese/ • Onchain Growth Club: https://x.com/onchaingrowthSUBSCRIBE & REVIEW:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52 • Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944• YouTube: https://www.youtube.com/@onchaingrowth
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