Branding the Beltway
Branding the Beltway
Podcast Description
Strategies and insights for brand awareness strategies and beyond from experienced government marketing leaders navigating the unique world of government contracting. Each episode delivers concise insights into how to connect strategy with execution for maximum impact. We get straight to the point, providing actionable takeaways for anyone looking to drive results in the public sector.
Whether you’re a GovCon CXO, growth leader, or government marketing practitioner looking to strengthen your federal position, ’Branding the Beltway’ is your essential resource. We dive deep into the strategies and tactics that drive results, helping you position to win more work with federal government agencies and achieve your growth goals.
Podcast Insights
Content Themes
The podcast covers topics such as strategic growth in government contracting, authentic marketing approaches, and the importance of sales and marketing alignment. For example, episodes discuss enhancing marketing's role in CXO decision-making, adapting agile marketing strategies, and using authentic content to improve engagement with federal agencies.
Strategies and insights for brand awareness strategies and beyond from experienced government marketing leaders navigating the unique world of government contracting. Each episode delivers concise insights into how to connect strategy with execution for maximum impact. We get straight to the point, providing actionable takeaways for anyone looking to drive results in the public sector.
Whether you’re a GovCon CXO, growth leader, or government marketing practitioner looking to strengthen your federal position, ’Branding the Beltway’ is your essential resource. We dive deep into the strategies and tactics that drive results, helping you position to win more work with federal government agencies and achieve your growth goals.
In the latest episode of Branding the Beltway, Stacey Piper sits down with Elan Keene, Marketing Director at Bentek, to explore what it takes to move AI from experimentation to a sustainable, effective business capability. Elan shares how Bentek is building AI operations across marketing and sales. She emphasizes simply giving employees access to AI isn’t enough.
For GovCon executives and federal marketers, the conversation offers a practical framework for evaluating where AI can create real value. Elan introduces ideas on how to build the business case for AI, establish cross-functional governance, identify the right workflows to automate, and maintain the appropriate amount of human oversight. She also shares a 90-day roadmap for getting started, including where to pilot AI, how to measure results, and how to turn successful experiments into repeatable processes.
Key Takeaways
- Move beyond access. Turn AI tools into defined, repeatable workflows.
- Govern across functions. Give security, legal, IT, HR, sales and marketing a voice.
- Automate strategically. Start with repetitive work; protect strategy and relationships.
- Build in verification. Use trusted data, human review and clear accountability.
- Measure business impact. Track capacity, growth and outcomes—not just time saved.
- Start small, then scale. Assess, pilot, measure and standardize over 90 days.
Want to hear how GovCon and marketing leaders can turn AI experimentation into an operational advantage? Listen or watch the full Branding the Beltway episode with Stacey Piper and Elan Keene wherever you stream podcasts—including Podbean, YouTube, Spotify and Apple Podcasts.
To connect with Elan, follow her on LinkedIn here.
Learn more about Bentek by visiting their webpage here.
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