Branding the Beltway
Branding the Beltway
Podcast Description
Strategies and insights for brand awareness strategies and beyond from experienced government marketing leaders navigating the unique world of government contracting. Each episode delivers concise insights into how to connect strategy with execution for maximum impact. We get straight to the point, providing actionable takeaways for anyone looking to drive results in the public sector.
Whether you’re a GovCon CXO, growth leader, or government marketing practitioner looking to strengthen your federal position, ’Branding the Beltway’ is your essential resource. We dive deep into the strategies and tactics that drive results, helping you position to win more work with federal government agencies and achieve your growth goals.
Podcast Insights
Content Themes
The podcast covers topics such as strategic growth in government contracting, authentic marketing approaches, and the importance of sales and marketing alignment. For example, episodes discuss enhancing marketing's role in CXO decision-making, adapting agile marketing strategies, and using authentic content to improve engagement with federal agencies.
Strategies and insights for brand awareness strategies and beyond from experienced government marketing leaders navigating the unique world of government contracting. Each episode delivers concise insights into how to connect strategy with execution for maximum impact. We get straight to the point, providing actionable takeaways for anyone looking to drive results in the public sector.
Whether you’re a GovCon CXO, growth leader, or government marketing practitioner looking to strengthen your federal position, ’Branding the Beltway’ is your essential resource. We dive deep into the strategies and tactics that drive results, helping you position to win more work with federal government agencies and achieve your growth goals.
Should government contractors organize around agencies, geography, or mission areas when expanding into the State, Local, and Education (SLED) market?
In this episode of Branding the Beltway, host Stacey Piper talks with Jimmy Baker, author of How to Win Business from the Government, about what it really takes to succeed beyond the federal market.
Together they explore the biggest misconceptions about SLED, how the buying journey differs from federal procurement, when federal past performance helps—or hurts—and why understanding funding, regional priorities, and customer personas is critical for growth.
Key Takeaways cover:
- Why SLED isn’t simply “Federal Lite”
- How the buying process differs from federal procurement
- Why understanding where government funding originates is just as important as understanding your customer
- What’s most important when reposition messaging and content when moving from federal to SLED audiences
- When (and HOW) federal past performance can create a competitive advantage
Whether you’re a CEO evaluating new markets, a BD executive leading growth strategy, or a public sector marketer, this episode offers actionable strategies for expanding your public sector footprint.
To connect with Jimmy, follow him on LinkedIn here.
Get in touch with host Stacey here, or visit Piper Strategies here.
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