Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they follow up on the AI debate, moving past the headlines to ask the ultimate question: Where is this actually going?

As more “virtual” talent secures multimillion-dollar deals and dominates the news cycle, the industry is divided. But is the hype real, or is it a carefully manufactured bubble?

In this episode, Charlotte and Jasmin pull apart the business model behind the machine. Charlotte highlights a crucial industry observation: how many AI artists receiving massive media attention appear to be artificially inflated by heavy ad spend rather than genuine, organic fandom.

Together, they weigh up the practical future of these projects:

• The Touring Test: Can an AI artist truly tour the world? Will fans ever be willing to pay high-tier ticket prices for a live show with no human heart at the center?
• Quality vs. Novelty: Is the music actually good enough to stand the test of time, or is the “AI” label just a gimmick that will eventually wear thin?
• The Long Game: If the goal isn’t human connection, what is the “end game” for the tech companies and labels backing these entities?

This is a must-listen for artists and industry professionals trying to understand if AI artists are a legitimate new frontier or a temporary distraction fueled by marketing budgets.

Listen now to explore:

• The “smoke and mirrors” of AI success: How ad spend is used to create the illusion of virality.
• The viability of AI live shows and whether a hologram or screen can ever replace the energy of a real performer.
• Whether the quality of the music can ever match the soul and relatability of human-led projects.
• The ultimate objective: Is the end game about art, or is it about data and intellectual property?

Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios

Jasmin’s Socials https://www.tiktok.com/@talatheduchesshttps://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ