“We didn’t set up a cannabis clinic. We set up a healthcare clinic that used cannabis as a medication.”

That distinction is everything; in this episode of Beyond the Script, Releaf’s CEO Tim Kirby explains what he saw in a broken market, how he built the team and culture behind the UK’s largest medical cannabis clinic, and what the job is really about.

Tim talks about entering a space dominated by people who thought medical cannabis was a political cause, not a healthcare solution, and why that gap was the entire opportunity. He also gets into what leadership actually looks like from the inside, what he hopes every Releaf employee gets to experience one day, and why he believes the culture you have is the culture you deserve.