Welcome to MSP Mastery: Ctrl-Alt-Deliver Podcast, the podcast for MSP owners and leaders who want to build a better MSP; one that actually works for them.

I am Jeni Clift, joined by my husband and long time business partner, Nick Clift. Together, we unpack what is really working in thriving MSPs, including insights from the trusted partners who support them.

In this episode, we are joined by Nicky Miklós, a sales leadership strategist, coach, author, and host of the Smart Business Growth Podcast. Nicky has more than 20 years of experience helping businesses build smart sales systems and confident leaders. She was also instrumental in our own journey at DWM Solutions, helping us transform our sales team into a high performing engine.

What makes Nicky’s perspective so valuable for MSP owners is her focus on healthy hustle, the idea that you can achieve strong commercial results without sacrificing your wellbeing or the health of your team. We explore how to move away from being a hero founder and how to build a sales culture where growth is everyone’s responsibility.

Here is what we covered together:

✅ The sales team sport mentality: Why growth should never sit entirely on the owner’s shoulders and how to involve different roles across the business in the sales process.

✅ The death of the information giver: Why being a source of data is no longer enough in the age of AI, and how to transition into a decision facilitator for your clients.

✅ Building bidirectional trust: The counter intuitive leadership tactic of paying staff to exercise during work hours to drive stronger efficiency and deeper loyalty.

✅ Moving beyond cowboy culture: How to shift from a figure it out as you go approach to an aligned system using playbooks, capability lifts, and structured methodologies.

✅ The human proof advantage: Why leaning into imperfection, like raw videos or unscripted voice notes, builds more trust in 2026 than polished corporate content.

✅ Sales rhythms and benchmarks: Why you need clear benchmarks of success and regular checkpoints to maintain consistent momentum without micromanaging.

✅ The growth set point: Understanding that the strategies that got your MSP to its current size are likely the same things holding you back from the next level of growth.

✅ Non attachment to outcomes: How to stay disciplined with your sales activity and follow ups without taking individual no’s personally.

We created this podcast to share the real conversations and lessons we wish we had more of while running our own MSP; practical insights from people who understand the challenges of this industry.

For more about Nicky visit her website page: nickymiklos.com

👉 Read more episode notes here: mspmastery.blog
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