Startup Wisconsin Podcast
Startup Wisconsin Podcast
Podcast Description
Discover the untold stories of innovation across Wisconsin's growing tech startup ecosystem. From Madison to Milwaukee and everywhere in between, we go behind the scenes with the founders, investors, and community builders shaping Wisconsin's entrepreneurial future.
Each episode features in-depth conversations with entrepreneurs who are leveraging Wisconsin's unique advantages to build sustainable, impactful companies across industries like healthcare, manufacturing, and agriculture. You'll hear from ecosystem builders creating opportunities statewide, investors backing the next generation of Wisconsin companies, and community leaders connecting talent, resources, and ideas.
Whether you're an aspiring entrepreneur, seasoned founder, or simply curious about Wisconsin's startup scene, this podcast showcases the real stories of innovation happening right in our backyard.
Podcast Insights
Content Themes
The podcast focuses on various topics surrounding entrepreneurship and innovation, including episodes that explore new approaches to sales training, thought leadership strategies, community building in startups, and educational programs enhancing entrepreneurial practice. For instance, one episode discusses the innovative AI-powered sales training provided by Syrenn, while another features insights from Dan Fogarty on authentic thought leadership.

Discover the untold stories of innovation across Wisconsin’s growing tech startup ecosystem. From Madison to Milwaukee and everywhere in between, we go behind the scenes with the founders, investors, and community builders shaping Wisconsin’s entrepreneurial future.
Each episode features in-depth conversations with entrepreneurs who are leveraging Wisconsin’s unique advantages to build sustainable, impactful companies across industries like healthcare, manufacturing, and agriculture. You’ll hear from ecosystem builders creating opportunities statewide, investors backing the next generation of Wisconsin companies, and community leaders connecting talent, resources, and ideas.
Whether you’re an aspiring entrepreneur, seasoned founder, or simply curious about Wisconsin’s startup scene, this podcast showcases the real stories of innovation happening right in our backyard.
Key Topics Covered
→ The housing crisis facing healthcare travelers and medical students
→ Midterm rental market opportunities and challenges
→ Balancing medical residency with startup entrepreneurship
→ Building partnerships with Madison real estate companies
→ Creating startup communities within healthcare systems
→ Property vetting and quality control processes
→ The unique advantages healthcare professionals have as entrepreneurs
Segments
00:00 – Introduction and launch day excitement
02:20 – Why Christina never expected to be a founder
03:17 – Residency housing story
05:11 – Why hospitals don’t solve housing for travelers
07:37 – How Reliable Residence works vs Airbnb/Zillow
11:49 – Balancing medical residency with startup building
12:53 – Sponsor break (Headway.io)
14:24 – Walking into Terrence Wall’s office unannounced
16:22 – Madison startup ecosystem support and mentors
18:34 – Building healthcare entrepreneurship community
21:12 – What’s next for Reliable Residence
22:18 – Advice for healthcare professionals considering startups
24:33 – Finding technical co-founders and resources
Resources Mentioned
Christina Henderson on LinkedIn
About Christina
Christina Henderson, D.O., is an anesthesiology resident at UW Health who earned her medical degree from Rocky Vista University College of Osteopathic Medicine in Parker, Colorado. Born and raised in Broomfield, CO, she has always embraced the outdoors and brings that same energy and focus to patient care & entrepreneurship. Outside the hospital, she’s an avid biker, skier, hiker, and angler.
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Interested in being a guest? Reach out!
Startup Wisconsin’s mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin’s startup ecosystem thrive.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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