Today we are joined by a true pioneer and a titan of British dentistry: Dr. Ash Parmar.

If you were watching TV in the mid-2000s, you’ve seen his work. As one of the lead dentists on the hit show Extreme Makeover UK, Ash was the man who brought high-end cosmetic dentistry into the living rooms of millions. With over 34 years of clinical experience, he is a 'dentist to dentists'—a clinician so respected that other professionals trust him with their own smiles.

From qualifying at Guy’s in ’91 to building a multi-practice empire and eventually founding the world-class Smile Design by Ash and The Academy by Ash, his journey is the ultimate blueprint for career longevity. But it wasn't always a straight line to the top. Ash opens up about his 'light bulb moment' with Larry Rosenthal, the years spent flying back and forth to the US to seek out the world's best mentors, and the reality of navigating one of the most litigious dental landscapes in the world.

In this masterclass of an episode, we dive deep into the 'Essence of Mentorship,' the high-level clinical protocols that separate the good from the excellent, and the '6-step process' to ethical selling that every young dentist needs to master. We also discuss how he avoids burnout with a 4:30 AM routine and why he believes 80% of your success in this game comes down to your mindset and spirituality.

Whether you’re an associate looking to increase your case acceptance or a student wondering how to build a world-class brand, Ash is about to show you exactly how it’s done.

Let’s get into it!

https://www.henryschein.co.uk/