Marketing UnLearned
Marketing UnLearned
Podcast Description
Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom.
All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively - perhaps changing our thinking along the way.
In partnership with Epsilon our first series will focus on innovation in the areas of retail media, digital advertising, CRM, and personalisation. We’ll speak with 10 expert practitioners who have moved beyond the optimised and well-know digital marketing processes. More than a simple ‘always sunny at 30,000ft’ case study, we’ll put the challenges to our guests and hear how they were overcome, how their thinking developed and learn about the ‘new state of the art’. While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning. Everyone wins with Marketing UnLearned.
Podcast Insights
Content Themes
The show explores topics such as retail media, digital advertising, CRM, and personalization. Episodes delve into specific examples like the strategies of John Lewis in retail media and the evolution of metrics beyond return on advertising spend (ROAS), highlighting how leading experts overcome challenges and adopt new methodologies.
Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom.
All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively – perhaps changing our thinking along the way.
In partnership with Epsilon our first series will focus on innovation in the areas of retail media, digital advertising, CRM, and personalisation. We’ll speak with 10 expert practitioners who have moved beyond the optimised and well-know digital marketing processes. More than a simple ‘always sunny at 30,000ft’ case study, we’ll put the challenges to our guests and hear how they were overcome, how their thinking developed and learn about the ‘new state of the art’. While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning. Everyone wins with Marketing UnLearned.
In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis. Join Ian Jindal as he converses with Jemms, Kaitlin and Vic, who share their insights on evolving retail media capabilities, the importance of a win-win-win approach, and the challenges of integrating new technologies. Discover how John Lewis is leading the charge in digital performance marketing and what it means for the future of retail media. Tune in for an engaging discussion on innovation, strategy, and the exciting opportunities in the retail media landscape.
Who, what, where?
– Jemma Haley, Retail Media Business & Proposition Strategy at The John Lewis Partnership
– Kaitlin Craig, Retail Media Proposition Manager (Digital Channels) at John Lewis and Waitrose
– Victoria Peopall, Client Success Director, Epsilon Retail Media
– Ian Jindal, Founder at RetailX
– RetailX (research and executive network at www.retailx.net; events and podcasting at www.retailx.events)
– Epsilon – www.epsilon.com
– Media partner, InternetRetailing, at www.internetretailing.net
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