Every project starts with a bang and ends with a sprint to the finish line. But what about the long, messy middle? That’s where “engagement drift” sets in—when focus blurs, momentum stalls, and even the best-laid plans go off the rails.

In this episode, Ben Griswold (Grizen) and Noah Heldman (OutcomeSource) diagnose this common project ailment. They explore the dynamic between “starters” (like Noah) and “finishers” (like Ben), the inevitability of scope creep, and why the middle of an engagement is the true test of a team’s alignment and resilience. This is a practical guide to identifying drift early and using it as feedback to get your project back on course.

In This Episode, You’ll Learn:

• The critical difference between “starters” and “finishers” and why every team needs both.
• Why the “messy middle” is the hardest part of any long project and where momentum is often lost.
• Practical strategies to combat drift, from setting a clear mission upfront to establishing continuous feedback loops.
• How to handle scope creep when you’re a “default yes” or a “default no” personality.
• The importance of recognizing drift as inevitable feedback, not a project failure.

Connect with Us:

• Ben Griswold | Grizen: https://grizen.com
• Noah Heldman | OutcomeSource: https://outcomesource.com