After leading marketing at some of the world’s most influential brands — including Expedia, T-Mobile, and Zoom — and now stepping into the CMO role at G2, Alex joins Brand Humanity Show host Anthony Kennada for a timely conversation about what marketing looks like when discovery itself is being rewritten by AI.

In a world where buyers increasingly begin their research with chatbots instead of search engines, Alex argues that the rules of brand, trust, and growth are not disappearing — they’re being redefined. 

Together, they unpack why citations are becoming the new clicks, why customer voice is emerging as the most valuable input into AI-driven buying decisions, and why the most human brands may be the ones best positioned to win in an increasingly machine-mediated market.

This episode explores the tension every modern marketer is feeling: how to keep up with relentless technological advancement without losing the authenticity, trust, and human connection that actually drive preference. Alex brings the rare perspective of a marketing leader who has spent her career at the center of discovery and digital transformation, and offers a practical lens on what teams need to unlearn, what they need to rebuild, and how the CMO role itself is evolving in real time.

They discuss how review platforms and verified customer experiences are shaping AI-generated recommendations, why brand and demand are converging into a broader growth mandate, and what it means to build for both human buyers and intelligent agents at once. They also get candid about the emotional side of this moment — the overwhelm, the excitement, and the opportunity for marketers to become more hands-on, more experimental, and more multidimensional than ever before.

Topics we cover:
 – Why AI is changing product discovery faster than most marketers are prepared for
 – How citations are replacing clicks as a new measure of brand visibility
 – Why trusted customer voice and verified reviews matter more in the age of AI
 – What G2 is seeing in the shift from search-based discovery to AI-led shortlisting
 – Why brand is no longer just human perception, but also how AI systems interpret and represent your company
 – The collapse of the old divide between brand, demand gen, and growth
 – What marketers need to unlearn from the old SaaS playbook
 – How modern CMOs are being pushed beyond channel ownership into business-wide accountability
 – Why the best marketers may become builders, operators, and analysts all at once
 – How to stay grounded, authentic, and human while leading through nonstop change

If you’re a CMO, founder, or marketing leader trying to understand how AI is reshaping discovery, trust, and the future of growth, this episode offers both a strategic framework and a human perspective.

Because as machines increasingly mediate how buyers evaluate products, the brands that win may be the ones that learn to scale trust without sacrificing their humanity.