Goldenhour with Anthony Kennada
Goldenhour with Anthony Kennada
Podcast Description
Goldenhour is a weekly show for B2B marketing leaders navigating the disruption of AI — and the reinvention of their role. Hosted by Anthony Kennada (Founder, Goldenhour), each episode features candid, real-time conversations with top voices in and around marketing on what’s changing, what still matters, and how CMOs can lead with clarity, creativity, and humanity in the Intelligence Age.
Podcast Insights
Content Themes
The podcast focuses on themes such as AI disruption in marketing, the rising trend of fractional CMOs, strategic storytelling, and the evolving landscape of SEO. Episodes include discussions on the advantages of fractional work, how to maintain a distinct brand voice in the AI-first environment, and insights into optimizing SEO strategies amidst technological shifts.
Goldenhour is a weekly show for B2B marketing leaders navigating the disruption of AI — and the reinvention of their role. Hosted by Anthony Kennada (Founder, Goldenhour), each episode features candid, real-time conversations with top voices in and around marketing on what’s changing, what still matters, and how CMOs can lead with clarity, creativity, and humanity in the Intelligence Age.
Speed and efficiency have become the default values in business — but in the process, marketing is losing its creativity, humanity, and soul. Anthony Kennada sits down with Robert Rose (best-selling author of Valuable Friction and co-founder of the Content Marketing Institute) to explore why slowing down might actually be the most radical strategy in today’s AI-driven world.
They unpack the dangers of treating marketing as a machine, the role of authenticity in an era of “feature-function” startups, and how leaders can introduce valuable friction into their work to build brands that last.
Topics we cover:
– Why “real beats perfect” in content and campaigns
– How AI can help (or hurt) creativity and brand trust
– The difference between building for the moment vs. building for the brand
– Why owned media must be treated like a product, not a tactic
– Practical ways to reintroduce friction that sparks creativity
If you’re a CMO, founder, or marketing leader feeling trapped in the Cult of Speed, this episode will challenge you to rethink how you create, lead, and build brands with lasting value.
Disclaimer
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