The AI Initiative
The AI Initiative
Podcast Description
Where we test all things AI.
Podcast Insights
Content Themes
Explores critical themes relevant to SaaS businesses including pricing strategies, customer acquisition and retention, the impact of AI on operations, and marketing strategies, featuring episodes like the analysis of MicroConf insights and discussions on effective SaaS pricing approaches
Where we test all things AI.
Craig Hewitt shares his key takeaways from MicroConf 2025 in this solo episode of Rogue Startups. He discusses the highlights of the conference and offers valuable insights for founders and entrepreneurs.
Key points discussed:
- The importance of positioning and copywriting in SaaS businesses
- Leveraging conferences for lead generation and networking
- Focusing on successful marketing channels and going all-in
- Balancing work and personal time during conferences
- The critical role of leads in scaling a business
- The potential of business development and partnerships for growth
Resources mentioned: Anthony Pieri’s positioning and copywriting agency, MicroConf, Rob Walling, Justin McGill, Alex Hormozi
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