The Scaling Paradox

The Scaling Paradox
Podcast Description
Real stories from founders who’ve outgrown hustle and now face the brutal bottlenecks of growth.
Burnout. Bottlenecks. Breakthroughs.
No highlight reels. Just what happens when scale starts breaking the thing you built.
Candid interviews with real founders in B2B services. All signal, no noise.
New episodes every other week.
Podcast Insights
Content Themes
Focused on themes such as burnout, bottlenecks, and breakthroughs in the entrepreneurial journey. Episodes explore critical topics like delegation guilt highlighted in 'Delegation Guilt & Founder Freedom: Escaping the Hero Trap' and the necessary mindset shifts discussed in 'From Plugging Holes to Playing GM: The Founder’s Real Transition', providing practical advice for handling the stresses and demands of business growth.

Real stories from founders who’ve outgrown hustle and now face the brutal bottlenecks of growth.
Burnout. Bottlenecks. Breakthroughs.
No highlight reels. Just what happens when scale starts breaking the thing you built.
Candid interviews with real founders in B2B services. All signal, no noise.
New episodes every other week.
Phoenix Ha on Doubling Revenue by Cutting 80% of Her Users
What if the thing breaking your growth… is the customer you’re trying to serve?
Phoenix Ha, co-founder of AdBeacon, hit a revenue plateau. The product worked. The users were active. But something wasn’t clicking.
In this episode, Phoenix shares the ruthless pivot that unlocked their next stage of growth: killing the free trial, cutting off 80% of users, and going all-in on the 20% who actually mattered.
You’ll hear:
Why free trials are ego traps (and what to do instead)
How picking the wrong ICP nearly stalled momentum
The quiet cost of building a brand that no longer reflects you
This is what happens when a founder stops chasing growth hacks—and starts building for the customer who actually drives value.

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