The 4Farmers Podcast
The 4Farmers Podcast
Podcast Description
Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.
Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.
With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price, at the right time. Whether you’re managing wheat and other cool-season crops and other weeds or pests, or optimising crop protection strategies, this is your go-to for trustworthy advice and real-world solutions.
and others cool-season crops battling weeds and other pests
4Farmers… for farmers.
Podcast Insights
Content Themes
The podcast covers topics such as no-till farming, agronomic best practices, seasonal challenges, and crop protection strategies, with episodes featuring insights into managing wheat, overcoming droughts, and navigating the complexities of agricultural chemicals.
Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.
Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.
With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price, at the right time. Whether you’re managing wheat and other cool-season crops and other weeds or pests, or optimising crop protection strategies, this is your go-to for trustworthy advice and real-world solutions.
and others cool-season crops battling weeds and other pests
4Farmers… for farmers.
In this episode, Cathy McKenna interviews Bill Crabtree – better known as No-Till Bill about his remarkable journey from growing up on a family farm in WA’s Wheatbelt to becoming a global leader in no-till agriculture. Bill shares personal stories of life as one of ten children, early lessons on tractors and soil, and the challenges of studying and working in agriculture at a time of massive change.
Together, Bill and Cathy explore the science of soil health, the revolution of no-tillage farming, the role of trace elements, and the resilience required to adapt through droughts, dust storms, and market crashes. They also reflect on global farming practices from Canada to Brazil, and how Australian agriculture continues to innovate and inspire.
Whether you’re a grower, agronomist, or simply curious about the people behind farming’s biggest shifts, this candid conversation is part history lesson, part masterclass and proof that challenging the status quo can change the future of agriculture.
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