Ready, Fire, Aim
Ready, Fire, Aim
Podcast Description
Ready, Fire, Aim is a podcast for action-takers. Those who understand that imperfect action is better than no action at all.
Hosted by Thad Barnes, founder of Epoch Digital Media, the show explores what it really takes to grow and adapt in today’s fast-moving world of business and technology. We talk with founders, operators, and thought leaders who know that waiting for perfect can kill momentum — and that launching fast, learning, and iterating is where real growth happens.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship, leadership, product management, and resilience, with episodes featuring practical insights such as startup survival strategies, the role of AI in business growth, and actionable tips for aspiring product managers. Examples include discussions on building a culture-driven startup amidst uncertainty and tips for entering product management careers.

Ready, Fire, Aim is a podcast for action-takers. Those who understand that imperfect action is better than no action at all.
Hosted by Thad Barnes, founder of Epoch Digital Media, the show explores what it really takes to grow and adapt in today’s fast-moving world of business and technology. We talk with founders, operators, and thought leaders who know that waiting for perfect can kill momentum — and that launching fast, learning, and iterating is where real growth happens.
🔥 Welcome back to the Ready Fire, Aim Podcast!
In this episode, Thad Barnes sits down with long-time technologist, AI pioneer, and founder of Redshift Labs, David Siegel — a man who was taking AI classes at Stanford back in 1983… before most people even knew what a computer was.
This conversation goes deep into:
- The early days of AI (yes, before the internet)
- Why today’s LLMs work the way they do
- How hallucinations really happen — and how to reduce them
- Why attention is the “secret sauce” behind modern AI
- The future of agents, the death of websites, and the agentic economy
- What business owners must do to survive the coming shift
- Why offers matter more than marketing
- How AI will replace apps, OS’s, and how we buy/sell everything
- The rise of wearables, personal assistants, and on-the-fly agentic commerce
David also explains why your business model, not your marketing, is what AI will judge…
…and how the companies who adapt their offers (not their keywords) will win the next decade.
If you care about business, AI, or the future at all — this is one of those conversations that hits hard.
🔗 Connect With David Siegel
LinkedIn: https://www.linkedin.com/in/david-siegel-9786582a7/
Website (Redshift Labs): https://www.redshiftlabs.io/
🔗 Connect With Thad Barnes
LinkedIn: https://www.linkedin.com/in/thadbarnes/
Website (Epoch Digital Media): https://epochdm.com
🎧 About the Ready Fire, Aim Podcast
Ready Fire Aim is where business owners, operators, and builders come to understand the evolving world of AI, marketing, and growth — without the fluff. Real conversations with real experts who are shaping the future.
Timestamps:
0:00 — Intro
0:42 — David’s 1983 AI Origin Story
2:00 — Early Speech Recognition Madness
3:45 — How Transformers Actually Work
5:30 — Predictive Text → Modern AI
12:25 — Why AI Hallucinates
14:30 — Training Data Explained Simply
16:30 — Can AI “Think”?
32:00 — The Agentic Future (David’s 2010 Vision)
35:45 — AI-Generated Everything (Movies, Music, Games)
46:40 — How AI Really Finds Information
47:15 — The Death of Websites
55:20 — Why Offers Beat Marketing
57:15 — Agent-to-Agent Negotiation
58:50 — Marketing Can’t Save a Bad Product
1:02:40 — Brand Loyalty & Product-Market Fit
1:04:10 — Personal AI Life Management
1:18:10 — Wearables & AI as the New OS
1:25:00 — Open Protocols & Global Infrastructure
1:30:00 — AI Eating the Legal Industry
1:35:20 — Self-Driving Reality Check
1:36:40 — The #1 AI Advice for Business Owners
1:44:00 — Redshift’s Agentic Sales System
1:46:00 — Final Thoughts

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.