The Trade Show Podcast
The Trade Show Podcast
Podcast Description
The home for conversations with the leaders of the $50 billion Trade show industry. We speak to them about the past present and future of the Trade Show and event industry. We hope to bring you insights that will help you get the best ROI from your Trade Show investments.
Podcast Insights
Content Themes
The podcast covers themes relevant to the trade show and events industry, including insights on lead management, innovations in event technology, the evolution of exhibitor strategies, and sustainability in trade shows. Notable episodes feature discussions on effective post-show sales strategies, the integration of technology in event design, and the importance of creating memorable attendee experiences.
The home for conversations with the leaders of the $50 billion Trade show industry. We speak to them about the past present and future of the Trade Show and event industry. We hope to bring you insights that will help you get the best ROI from your Trade Show investments.
Sujoy Cherian is a globally recognized Creative Technologist and CEO of Option 1 Group, leading innovations across immersive tech, AI activations, and digital storytelling. He is ranked among the Most Influential People in Events and Event Technology. His footprint spans the UAE, KSA, Bahrain, France, India, and the Philippines. Sujoy is a sought-after speaker at global forums from Las Vegas to Riyadh, defining the future of experiential tech. Known for his ability to demystify complex innovations and predict trends, his talks inspire industry veterans and nextgen entrepreneurs alike.
- Sujoy Cherian discusses the state of the event industry and expected trajectories. He believes that today’s event industry is being reshaped by AI, mixed media, and immersive technologies because audience attention spans have shrunk dramatically due to constant digital distractions. Exhibitors and organisers can no longer rely on impressive production alone— experiences must be interactive, personalised, and designed to maximise knowledge retention. Hyper-personalisation is the most important requirement for ensuring meaningful engagement and measurable event ROI.
- AI’s greatest value lies in real-time intelligence and personalisation. Rather than viewing AI merely as conversational chatbots, its power lies behind the scenes— from analysing attendee movement, sentiment, and footfall to enabling instant operational decisions that improve crowd flow, security, and sponsor ROI. At the exhibitor level, AI-driven data, NFC/RFID, proximity sensing, and personalised content allow brands to identify high-value prospects, tailor interactions in real time, and replace delayed, generic follow-ups with context-aware engagement that improves conversions and visitor experience.
- Organisations should build long-term AI capabilities while remaining mindful of future risks. Businesses must invest in their own AI-enabled data stacks and agentic systems instead of treating technology as a one-off event expense or relying entirely on third-party platforms. However, growing dependence on AI brings its own challenges— from reduced human skills and critical thinking to cybersecurity threats accelerated by AI and quantum computing.
Run time – 00:55:29 mins.
Links for Subhanjan
https://www.linkedin.com/in/subhanjansarkar
Links for Sujoy Cherian:
Technologist Youtube
@sujoycherian Insta
@option1live Insta
@YFC Insta
@sujoycherian Tiktok
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