DTC Hotline
DTC Hotline
Podcast Description
Hot takes. Cold truths. Real eCom advice.
Podcast Insights
Content Themes
The podcast delves into various themes related to direct-to-consumer marketing, including media buying strategies, subscription business models, performance metrics, and creative marketing techniques. Example episodes discuss challenges with Meta advertising, tactics for high LTV subscriptions, and the personality traits that make a successful media buyer, ensuring listeners gain actionable insights into current ad challenges.
Hot takes. Cold truths. Real eCom advice.
In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to answer the toughest operator questions—live from the Hotline.
They tackle:
• How price increases in response to tariffs are affecting brands, supply chains, and consumer sentiment
• Why “creative fatigue” is Meta’s most important hidden metric—and why finding ad #6 or #7 is so hard
• How brands should weigh risk vs reward when responding to Texas’s new SMS law
• The real way AI is impacting the workforce (hint: it’s strategy, not production), plus Tony & Luke’s personal workflows with it
This is where your eCommerce questions get answered—direct, practical, and unfiltered.
📞 Call or text us your question: 866-DTC-2263
Show Notes:
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Interested in ADmission? Learn more at https://www.youradmission.co/
Explore the Prophit System: prophitsystem.com
The DTC Hotline mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
Disclaimer
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