In this episode of Suite Talk, Birchstone CEO James Arnold sits down with Stephen Illingworth, CEO and fifth-generation owner of Widdop & Co, to explore the realities of leading a privately owned business through challenging times. From cyberattacks and COVID to shifting global trade dynamics and US tariffs, Stephen shares the mindset, resilience and leadership required to navigate constant disruption.

With over 140 years of history, Widdop & Co is one of the UK’s largest designers and importers of home and giftware. Stephen reflects on the emotional highs and lows of running a family business, the lessons learned from crisis, and the importance of staying curious and adaptable in a volatile world.

⏱ Timestamps

00:00 – Intro
00:22 – The legacy of Widdop & Co and Stephen’s journey into the business
02:07 – Why external experience matters in family business leadership
04:19 – Leading through constant crisis: financial crash, Brexit, COVID, tariffs
05:08 – “What doesn’t kill you makes you stronger”
09:00 – Cyberattacks, floods, and unexpected challenges
12:03 – “Highest highs and lowest lows”
14:22 – Post-COVID shifts in consumer behaviour and work culture
15:31 – Responding to US tariffs and global uncertainty
20:46 – “Staying put is not an option”
28:43 – Gamification of global trade and supply chain strategy
33:21 – Advice to his 20-year-old self

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