The Marketing B-Sides
The Marketing B-Sides
Podcast Description
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
Podcast Insights
Content Themes
The podcast focuses on unconventional marketing wisdom, leadership transitions, and real-world agency dynamics, with episodes exploring themes such as the gritty realities of retail, the impact of digital transformation, and candid discussions about sales pitch successes and failures.
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
When consumers outsource web browsing to AI agents, your website is no longer being read primarily by humans. Chris Andrew, founder of Scrunch and now VP at Sitecore, sits down with Tom to break down how the customer journey has permanently shifted toward machine-first discovery and generative engine optimization.
Chris shares the story of founding Scrunch in 2023, scaling it rapidly, and navigating its acquisition by Sitecore. He addresses the 91% of marketers who claim to have an AI strategy, explaining why only 41% are actually measuring impact and taking action. We discuss why SEO was never dead, how the web is splitting into a non-visual CMS layer for AI crawlers and a personalized visual layer for humans, and how enterprise platforms are adapting to an era where AI agents make the buying decisions.
Outside of MarTech, Chris shares his unconventional passion for hospitality, including how he became a certified Neapolitan pizza chef in Naples, built a winery in Oregon, and used Kim Gordon’s philosophy on self-belief to break free from the safety of a W2 paycheck.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.