The Marketing B-Sides
The Marketing B-Sides
Podcast Description
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
Podcast Insights
Content Themes
The podcast focuses on unconventional marketing wisdom, leadership transitions, and real-world agency dynamics, with episodes exploring themes such as the gritty realities of retail, the impact of digital transformation, and candid discussions about sales pitch successes and failures.
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Susan Wenograd’s digital marketing career started at Circuit City, back when that was still a thing. Now she’s the Sr. Director of Paid Media at Mixtape Digital and runs a thriving candle company on the side. Tom and Susan talk nightmare travel stories, managing ADHD in marketing, why clients who manage their own accounts are the hardest to win over, and how she accidentally built a business while grieving a friend.
Disclaimer
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