The Marketing B-Sides
The Marketing B-Sides
Podcast Description
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
Podcast Insights
Content Themes
The podcast focuses on unconventional marketing wisdom, leadership transitions, and real-world agency dynamics, with episodes exploring themes such as the gritty realities of retail, the impact of digital transformation, and candid discussions about sales pitch successes and failures.
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Lindsay McGuire was a SaaS powerhouse, a director-level “titan” in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss the psychological hurdle of walking away from the “golden handcuffs” of software and the pivotal advice from her mother that changed everything.
Now the Assistant Director of Advancement, Branding and Outreach at The Milk Bank, Lindsay discusses the “revolutionary” shift from marketing software to saving infants’ lives in the NICU. We dive into:
- The Fear of the Jump: Overcoming the internal monologue that says leaving a high-level role is “stupid.”
- Public Health vs. MarTech: Moving from the “fight or flight” of software trends to the thoughtful, high-stakes pace of community health.
- Junior League & Capacity: How to give back without burning out.
- The Metaphysical B-Side: A hilarious and brilliant story about how selling Thor’s hammers and “potions” at a jewelry store became a jumping off point for her content marketing career.
Disclaimer
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