The Marketing B-Sides
The Marketing B-Sides
Podcast Description
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
Podcast Insights
Content Themes
The podcast focuses on unconventional marketing wisdom, leadership transitions, and real-world agency dynamics, with episodes exploring themes such as the gritty realities of retail, the impact of digital transformation, and candid discussions about sales pitch successes and failures.
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
(Make sure you start with Part 1!)
In this two-part episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrack (heavy on Taylor Swift and Paramore) and breaks down why she’s stuck with agency life across five different shops. They swap horror stories about prospects who ghost after demanding urgent timelines, the awkwardness of remote pitching, and that time Cintas tried to recruit Kayla mid-pitch. Plus, Tom admits he still can’t pronounce “Chappell Roan” correctly because apparently no one says it out loud in his circles.
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