Passion, But Make It Profit with Julia Foster
Passion, But Make It Profit with Julia Foster
Podcast Description
Hosted by Julia Foster, marketing coach for small business owners & founder of Just Flourish Marketing, this podcast is your go-to space for marketing strategy, authentic storytelling, and real talk growing a business while juggling life, motherhood, and ambition.
Each episode dives into actionable marketing tips, social media strategies, branding advice, and content creation ideas tailored specifically for small business owners, and female founders ready to scale sustainably.
Podcast Insights
Content Themes
The show focuses on various marketing themes including social media strategies, branding advice, and resourceful content creation concepts. Notable episode examples cover topics such as leveraging Instagram Reels for client attraction, answering social media strategy queries, and embracing authentic marketing practices to connect with audiences. Episodes specifically address common pain points for small business owners, like overcoming content creation overwhelm and mastering networking techniques.
Hosted by Julia Foster, marketing coach for small business owners & founder of Just Flourish Marketing, this podcast is your go-to space for marketing strategy, authentic storytelling, and real talk growing a business while juggling life, motherhood, and ambition.
Each episode dives into actionable marketing tips, social media strategies, branding advice, and content creation ideas tailored specifically for small business owners, and female founders ready to scale sustainably.
In this episode of Passion, But Make It Profit, Julia Foster sits down with Joelle Cole of Joelle Cole Photography to talk about branding for small business owners—and the difference between having a “pretty” Instagram feed and building a strategic, recognizable brand that actually drives sales. If you’ve been stuck chasing an aesthetic, unsure what to post, or wondering how to use brand photography to attract the right clients, this conversation breaks it down in a practical, actionable way.
Joelle shares her proven brand photo strategy (including brand discovery, a deep-dive brand questionnaire, and pre-shoot planning) so your photos aren’t just nice-looking—they’re purposeful visuals designed to support your marketing strategy, brand messaging, and customer journey. You’ll learn how to plan “storylines” for your photo shoot that highlight your process, your team, and what makes your business different—so your website and social media create trust fast and move people toward a purchase.
The real difference between branding vs aesthetic (and why “pretty pictures” aren’t the same as a brand)
How brand photography for small business supports your website refresh, social media content, and visual marketing
Why stock photos can hurt trust—and how original photos improve your online presence
How to clarify your ideal client / target audience, the problem you solve, and what makes your process unique
How to map your 6–12 month business goals into your brand visuals (so your content attracts the right customers)
What to include beyond headshots: behind-the-scenes, service process, team photos, and content-ready B-roll
Whether you’re a solopreneur, service provider, or local business trying to improve your brand identity, Instagram branding strategy, small business marketing, or content strategy, this episode will help you create visuals that build credibility, connection, and conversions—without losing the heart behind your business.
Connect with Joelle Cole Photography: joellecole.com
Connect with Julia: JustFlourishMarketing | justflourishmarketing.com
In this episode, you’ll learn:
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