The Superwall Podcast
The Superwall Podcast
Podcast Description
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Podcast Insights
Content Themes
The podcast focuses on themes related to app growth, revenue strategies, and user engagement, with episodes exploring topics such as viral marketing techniques, user-generated content (UGC) benefits, and effective ad strategies. Examples include discussions on how to generate millions of downloads through unconventional channels and provide frameworks for systematic experimentation in marketing.
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you’re building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.
In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth:
- Testing Reddit, X, paid ads, and influencers before going all in on the winner
- Sending 500 DMs a day across verified accounts with 1,000+ followers
- The ”Paid promo” opener that cuts through flooded inboxes
- Four deal structures, including his favorite: the minimum view clause
- Keeping CPMs at $1 to $2 while RPM runs $3 to $4
- One video that drove 1M views, $3,000, and his first 10,000 download day
- Vetting creators by engagement, not follower count
Follow Evan on X:https://x.com/EvanYadegari
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
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