The Superwall Podcast
The Superwall Podcast
Podcast Description
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Podcast Insights
Content Themes
The podcast focuses on themes related to app growth, revenue strategies, and user engagement, with episodes exploring topics such as viral marketing techniques, user-generated content (UGC) benefits, and effective ad strategies. Examples include discussions on how to generate millions of downloads through unconventional channels and provide frameworks for systematic experimentation in marketing.
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you’re building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid Ads
Daniel Kwon made one video, looked at his co-founder 30 minutes later, and said, ”That video is going to hit 10 million views.” It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call ”too simple to work.”
In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he ”Frankensteins” viral content, why his lowest-quality videos outperform polished productions, and how he spots cultural movements before they peak.
What you'll learn:
- How ”Frankensteining” one viral classroom video generated 150M views and $500K in 30 days by merging clips that already resonated
- The ”us versus them” positioning that turns movements into revenue (students vs. busy work, anime fans vs. real life)
- Why Snapchat-style, lower-quality videos convert better than polished content—the psychology behind feeling ”real”
- Daniel's influencer playbook: $1-2 CPM deals that generated $50K/month with 6-7x ROI
- The TikTok Shop framework that reads like Amazon reviews and drove Final Boss Sour to #1 in food & beverage
- How Shepherd got 100K downloads in 2 weeks by riding Christianity's momentum wave with just 7 videos
- The three-framework cold-start system: founder-led content, full-time UGC creators, and strategic influencer partnerships
- Why you shouldn't touch paid ads until you've cracked 5 winning organic formats
- What happened when his university threatened to sue over Conch AI—and the expensive lessons about building in public
Whether you're validating your first app or trying to crack organic growth, this episode shows you exactly how Daniel turned cultural frustration into three profitable exits before age 23.
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo…
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