The Superwall Podcast
The Superwall Podcast
Podcast Description
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Podcast Insights
Content Themes
The podcast focuses on themes related to app growth, revenue strategies, and user engagement, with episodes exploring topics such as viral marketing techniques, user-generated content (UGC) benefits, and effective ad strategies. Examples include discussions on how to generate millions of downloads through unconventional channels and provide frameworks for systematic experimentation in marketing.
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you’re building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.
In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out.
Here's what you'll learn:
- How Connor's partner Casper drove 35,000+ clicks with ManyChat integration
- The email outreach method that gets influencer responses (find their YouTube email)
- Why building apps in niche markets beats competing with unicorns
- The ”highest leverage activity” mindset that scaled Connor from $0 to $1M ARR
Whether you're validating your first app idea or struggling with distribution, this episode shows you exactly how to flip the traditional model and partner with influencers who actually care about your success.
Start building paywalls in 10 minutes: https://superwall.com/
Join Consumer Club: https://joinconsumerclub.com/
Learn more at superwall.com
Follow us on X: @Superwall
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
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