The Superwall Podcast
The Superwall Podcast
Podcast Description
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Podcast Insights
Content Themes
The podcast focuses on themes related to app growth, revenue strategies, and user engagement, with episodes exploring topics such as viral marketing techniques, user-generated content (UGC) benefits, and effective ad strategies. Examples include discussions on how to generate millions of downloads through unconventional channels and provide frameworks for systematic experimentation in marketing.
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you’re building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One Thing
What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.
In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.
They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.
We cover:
- Why 85% of users decide to pay in the first 5 minutes
- The paywall change that jumped conversion from 20% to 30%
- The ”review hack” that took them from 50 to 1,000 App Store reviews
- How they anchor pricing against users' current spending habits
- Why transparency about cost actually increases conversions
- The value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)
- Ad creative insights: why age matters more than they expected
If you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.
Start building paywalls in 10 minutes: https://superwall.com/
Join Consumer Club: https://joinconsumerclub.com/
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo…
Disclaimer
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