The Intangible Brand
The Intangible Brand
Podcast Description
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.The Intangible Brand is brought to you by Cline and TOKY.Say [email protected]
Podcast Insights
Content Themes
The podcast focuses on topics such as brand identity, employee experience, and client engagement, with episodes dissecting themes like the importance of internal culture in brand perception and strategies for successful rebranding without losing core values, as seen in discussions with leaders from the AEC industry.
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.
In construction, the unwritten rule is that the lowest bid wins the work. Daniel Wells and Nathan Sievers of Wells & Wells Construction built a multi-state firm on negotiated, repeat business instead.
In this episode of The Intangible Brand, Jerry Gennaria and Carl Winstead sit down with Daniel Wells, Owner and President of Wells & Wells Construction, and Nathan Sievers, Vice President and Director of Preconstruction, to talk about how a relationship-first philosophy built a nationally recognized general contractor.
Wells & Wells started in 1989 as a one-person home renovation business and got its first big commercial break because its electrician kept recommending it to a developer. Nearly four decades later, Daniel and Nathan explain how they kept that relationship-first approach while adding the structure needed to grow into new markets. That includes treating subs as part of the team, giving clients an open-book look at costs early in preconstruction, and hiring people who share the firm's values.
In this episode
• How a referral from their electrician, not a marketing plan, opened the door to commercial work
• Why relationships alone weren't enough to grow until the firm added structure
• Why preconstruction is where a client first forms a real impression of the brand
• How paying subs on time and banning yelling on site shows up in the finished project
• Why being the owner's advocate keeps developers coming back without a bid
• Why Wells & Wells hires for culture fit over résumé
Key Takeaways
• In an industry where no-shows are the norm, reliability is a brand. Doing what you say you'll do is enough to set you apart.
• Reputation is worth paying for. Wells & Wells sometimes spends real money to protect a move-in date, because there may be 300 students moving in, but there are 600 parents to answer to.
• Best value beats best number. Sometimes that means recommending a more expensive plumber when the low bid doesn't look right, and sometimes it means trusting the low bidder because they've earned it.
• Values on a wall mean nothing if leaders don't model them. Character shows up when there's a problem or when money is on the line, and teams learn by watching how their leaders react.
• Nathan's pick, Extreme Ownership, reflects his belief that every leader, whether leading a team or just themselves, should ask what they could have done better.
• Daniel's picks are about mindset: No Easy Day for pushing through hard moments, and The Millionaire Next Door for not judging customers by appearances.
Resource and References
• Extreme Ownership by Jocko Willink and Leif Babin: https://www.goodreads.com/book/show/23848190-extreme-ownership
• No Easy Day by Mark Owen with Kevin Maurer: https://www.penguinrandomhouse.com/books/312085/no-easy-day-by-mark-owen
• The Millionaire Next Door by Thomas J. Stanley and William D. Danko: https://www.goodreads.com/book/show/998.The_Millionaire_Next_Door
Learn more about Wells & Wells Construction: https://www.wellsandwells.com
Learn more about The Intangible Brand: TheIntangibleBrand.com
Connect With Us
Follow the Hosts: Jerry Gennaria & Carl Winstead
Get In Touch: [email protected]
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.