The Intangible Brand
The Intangible Brand
Podcast Description
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.The Intangible Brand is brought to you by Cline and TOKY.Say [email protected]
Podcast Insights
Content Themes
The podcast focuses on topics such as brand identity, employee experience, and client engagement, with episodes dissecting themes like the importance of internal culture in brand perception and strategies for successful rebranding without losing core values, as seen in discussions with leaders from the AEC industry.
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.
In this episode of The Intangible Brand, Jerry and Carl talk with Brandon Coleman Jr., a brand strategist, speaker, and author who has spent five decades helping organizations understand what brand really is and how culture shapes it.
Brandon shares the stories and lessons that shaped his philosophy, from early mentors who challenged him to define value, to the rebrand of his own family firm, to his favorite example of culture-powered consistency at Buc-ee’s. His message is simple but hard-hitting: brands are built by people, trained through culture, and proven through experience.
In this Episode
• What “Brand On” means and why few organizations achieve it
• How culture, training, and consistency shape real brand experience
• Brandon’s early lessons in sales, confidence, and telling the truth
• The rebrand of his family firm and what it taught him about identity
• Why Buc-ee’s is a masterclass in operational culture
• How employees become brand evangelists
• Why big companies struggle with culture and where it breaks down
Guest
Brandon Coleman Jr. is a brand strategist, speaker, and author who has led thousands of brand alignment engagements across industries for more than 50 years. Known for his storytelling and straight talk, he teaches leaders how to build cultures that deliver on the brand every day.
Resources
Connect With Us
Follow the Hosts: Jerry Gennaria & Carl Winstead
Get In Touch: [email protected]
Disclaimer
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