Behind the Sound
Behind the Sound
Podcast Description
Behind the Sound is an intimate look at how creatives use music to enhance their stories. Host Annika Dietiker brings you behind the scenes with various creators and their endeavors from story-driven podcasting to couture fashion shows to social media content and everything in between. Tune in to hear how APM drives compelling content that allows them stand out from the rest; stay for the laughs and the stories behind the sound. If you are a fan of music that plays in your favorite podcasts, Instagram reels, and other online content, Behind the Sound is for you.
Podcast Insights
Content Themes
This show focuses on themes of creativity, music's role in storytelling, and behind-the-scenes insights, with episodes featuring discussions like John Perotti's exploration of music's impact on indie podcast productions and the importance of APM Music in elevating narratives.
Behind the Sound is an intimate look at how creatives use music to enhance their stories. Host Annika Dietiker brings you behind the scenes with various creators and their endeavors from story-driven podcasting to couture fashion shows to social media content and everything in between. Tune in to hear how APM drives compelling content that allows them stand out from the rest; stay for the laughs and the stories behind the sound. If you are a fan of music that plays in your favorite podcasts, Instagram reels, and other online content, Behind the Sound is for you.
In this episode, host Annika Dietiker talks to Emma Kramer of Sierra Nevada.
When you think of Sierra Nevada Brewing, you probably think of iconic craft beer, sustainability, and a brand that’s been shaping the industry for decades. I had the pleasure of meeting with Sierra Nevada Social Media Manager, Emma Kramer, about how she uses the power of sound and other senses to narrate the brand’s online identity.
It’s safe to say Emma’s day-to-day is packed – she manages 8 different accounts and the brands within the Sierra Nevada portfolio (and we’re grateful she took time out of her day to chat!). She explained how different beers have their own brand identities, whether it be the outdoorsy Pale Ale or the zesty Citra Little Thing.
Disclaimer
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