In this episode of Supy Talks, we're joined by Matt Crowther, founder of Pug Pubs – the dog-focused pub group in Warwickshire that just won Star Pub of the Year – to talk about what building a concept-led hospitality business actually looks like when you're doing it on instinct, grit, and the occasional expensive mistake.Matt shares the real story behind Pug Pubs: quitting his job the day his wife said she was pregnant, a £100K cheese bar that taught him everything about passion and research, and why ”dog friendly” and ”dog tolerant” are two completely different businesses.We cover:✅ Quitting your job the day your wife says she's pregnant✅ Why ”dog friendly” and ”dog tolerant” are not the same thing✅ The £100K cheese bar – and what it actually taught him✅ Running 5 venues with the agility of a solo operator✅ Why mission statements on the wall are mostly nonsense✅ The tech stack that actually matters at the multi-site level✅ Father's Day street festivals, Pug Crawls & building communityYou'll also hear:🐾 Why the dog gets served before the humans do🍺 The barbecue he bought without permission – and the sales that proved him right📉 How many people actually want a cheeseboard on a Tuesday🧠 The moment going from one site to two changes everything📲 Connect with Matt: https://www.linkedin.com/in/matt-crowther-16586919/🐾 Follow Pug Pubs: https://www.instagram.com/pugpubs/🎟️ PugFest 2026: https://www.eventbrite.co.uk/e/pugstock-2026-tickets-1983541993498?aff=oddtdtcreatorFollow Supy:💼 https://www.linkedin.com/company/supy1/📸 https://www.instagram.com/supy.io🌐 https://www.supy.io